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Krombacher Boosts Loyalty Base by 100% With Loomi AI

Industry: Food and Beverage


Krombacher stands at the forefront of the beverage industry, blending centuries of brewing tradition with digital innovation. Family-owned for generations, Krombacher is today the largest private brewery in Germany and one of the most modern in Europe.

Krombacher
+ 100
%
growth
in loyalty program members
+ 20
%
lift in revenue
+ 60
%
increase
in email open rate
20
hours
saved per week
through automation

Challenge

Krombacher needed to scale its loyalty program and deepen customer relationships in an increasingly digital market. But a fragmented tech stack was preventing the German brewer from creating the personalized experiences modern consumers expect.

The problem stack:

  • Siloed systems = fragmented customer view. One tool for CRM data and one managed email marketing, making it difficult to coordinate communications or understand the full customer journey across touchpoints.
  • Manual processes = slow, inefficient campaigns. Without automation or unified data, the team spent excessive hours building campaigns, importing data between systems, and managing customer communications — time that could have been spent on strategy.
  • Generic messaging = poor engagement. One-size-fits-all communications couldn’t leverage loyalty data, customer behaviors, or real-time insights, resulting in a 25% open rate and missed opportunities to drive retention and advocacy.

As Krombacher’s digital ambitions grew, its legacy setup couldn’t support sophisticated segmentation, multi-channel orchestration, or the data integration needed for a modern loyalty program.

Solution

Krombacher chose Bloomreach to unify its customer data and marketing automation capabilities through Loomi AI, creating a single customer view that powers its entire loyalty program.

What changed:

  • All-in-one platform = unified customer intelligence. Loomi AI enabled the company to replace the previous stack with a single platform that integrates diverse data sources through APIs and default connectors. The team now has complete visibility into customer behaviors, loyalty status, and engagement across all digital touchpoints. This enables sophisticated segmentation and real-time decision-making in one tool.
  • Automated scenarios = personalized loyalty journeys. Using Scenarios, Krombacher orchestrates automated campaigns that deliver individualized messages based on customer loyalty data, point levels, promotional activity, and behavioral triggers. Welcome communications, loyalty milestone updates, and targeted newsletters now reach customers with relevant content at exactly the right moment.
  • Analytics dashboards = continuous optimization. Multiple dashboards for analytics, segmentation, and monitoring give Krombacher’s team ongoing visibility into program performance. Krombacher can track loyalty activities, understand customer segments, identify opportunities, and refine strategies — all without exporting data to external tools.

Here’s how it works:

  1. Customer interacts with Krombacher (website visit, purchase, loyalty program registration, app engagement) →
  2. Loomi AI captures and unifies the data in real-time, updating the 360° customer profile with behavioral data, transaction history, and loyalty status →
  3. Automated scenario triggers based on predefined conditions (e.g., new registration, point milestone reached, promotional eligibility) →
  4. Personalized communication deploys via email or mobile push with content tailored to that customer’s segment, loyalty tier, and behavior →
  5. Customer engages and takes action (opens email, clicks through, redeems points, makes purchase) →
  6. Results feed back into dashboards for analysis, segmentation refinement, and program optimization
Krombacher Case Study

I was really impressed with how Bloomreach revolutionized our email marketing strategy. Using an individualized campaign approach, we experienced a significant boost in our open, click, and conversion rates. It’s amazing to see how our digital interactions have transformed thanks to Loomi AI. They’ve truly helped us understand our customers in real time an connect more effectively with them.”

quote-author@2x

Daniel Ettrichraetz

Head of CRM Analytics, Krombacher

Results

Krombacher didn’t just see incremental improvements — the company completely transformed how to connect with customers.

The German brewer saw 100% growth in loyalty program members throughout 2024. Loomi AI’s ability to deliver personalized, timely communications at scale enabled Krombacher to double its loyalty base while maintaining engagement quality and operational efficiency. The timely communications led to a 20% increase in email revenue.

Krombacher also achieved a 60% increase in email open rate (from 25% to 40%). Individualized scenarios that send different emails within one campaign — tailored to customer segments, behaviors, and loyalty data — dramatically improved engagement compared to generic, one-size-fits-all messaging.

The metric increases Krombacher saw did not come at the expense of team members working additional hours, in fact, quite the opposite. The company estimates that it has saved 20 hours per week of team member work through automation and consolidation by replacing fragmented workflows with automated scenarios and unified data management. The team reclaimed significant time previously spent on manual campaign coordination, data imports, and system juggling.

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