Cooltra specializes in sustainable two-wheel mobility solutions, offering shared scooter, bike, and motorbike rentals by the minute, day, and month for individuals and businesses.
Headquartered in Barcelona, the company serves riders in Spain, Italy, France, Portugal, Belgium, and the Netherlands, empowering millions of riders to move freely and responsibly through their cities.
Operating across six countries and serving daily commuters, tourists, and occasional riders, Cooltra needed a smarter way to understand user behavior and deliver timely, relevant communication at scale.
But fragmented data made it difficult for the brand to truly know its audience, react to real-time needs, and deliver the right message to the right rider at the right moment.
To build a data-driven marketing strategy that matched the complexity of its rider ecosystem, Cooltra required a comprehensive platform to unify rider data, activate campaigns directly from customer insights, and automate personalized journeys across every market.
By partnering with Bloomreach, Cooltra gained all the capabilities it needed to make real-time, data-driven campaigns the core of its marketing strategy.
With journeys and activations powered by Loomi AI — Bloomreach’s agentic personalization platform — the brand can target the right riders, deliver behavior-based experiences, and maximize engagement.
Bloomreach enables the company to:
With a strong understanding of our customers and top-notch tools, we can personalize content, segment effectively, and track results easily with Bloomreach. This winning combination helps us connect better and see what works best, ensuring we always deliver the right message to the right audience for the best possible outcomes.
With Bloomreach, Cooltra seamlessly brought its targeted, behavior-led strategy to life.
The company has seen a 12% lift in revenue thanks to personalized campaigns built with Loomi AI, and automated workflows save the CRM team 10 hours per week, giving them more time to experiment, optimize, and launch new journeys with greater agility.
A standout example is Cooltra’s credit-package retention campaign, which uses real-time ride data to identify low-balance riders and recommend the right credit package at exactly the right moment.
Powered by Loomi AI — which segments riders in real time, predicts the ideal offer based on purchase history, and automatically triggers an email when a rider’s balance is low — the campaign is now optimized to connect with the right customers and foster long-term rider loyalty.
With a 40% increase in open rates and yielding $170K in revenue, the campaign outperformed generic reengagement efforts and reinforces the value of timely, data-driven communication.
Cooltra proved what’s possible with real-time, personalized marketing. Book a demo today and turn your customer data into meaningful growth.
We know your time is valuable, so let’s cut to the chase.
This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Marketing Automation, Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.
Schedule a Time to Connect
