Industry: Retail
etabletka.sk is the fastest-growing online pharmacy in Slovakia, providing easy, fast, and reliable access to medicines, supplements, and health essentials since 2020.
With more than 20,000 products in stock and operating in partnership with Unipharma, one of Slovakia’s leading medicine distributors, the certified online pharmacy ensures exceptional availability and rapid order fulfillment.
Products
Customers depend on etabletka.sk for timely access to critical health products — making trust, speed, and reliability central to the brand’s success.
As the company scaled, it became clear that its marketing technology needed to evolve alongside its growth. But its previous tech stack suffered from disconnected data sources — customer information was distributed across multiple systems, making it difficult to unify insights and build a comprehensive view of each shopper.
At the same time, the brand faced a critical operational constraint: there was no room for downtime. As an online pharmacy serving customers who rely on uninterrupted access to medical products, etabletka.sk could not pause its communications while upgrading its email and marketing automation infrastructure.
Any migration needed to preserve historical data, maintain reporting continuity, and ensure that automated campaigns continued running without disruption.
To offer its customers the personalized, real-time shopping experiences they deserve, etabletka.sk partnered with ePace to implement Loomi AI, Bloomreach’s intelligent personalization platform.
The migration — from decision to full infrastructure switchover — was completed in just two months, with zero communication downtime.
Working closely with ePace, the etabletka.sk team analyzed its previous email campaign scenarios and rebuilt key automations using Loomi AI’s advanced capabilities. The new strategy introduced:
With Loomi AI, etabletka.sk transitioned from static segmentation and fragmented data to a real-time, data-driven engagement strategy that continuously learns from customer behavior.
Migrating to Bloomreach was not just a technological change for us, but a strategic step towards more effective and personalized communication with customers. In a short time, we saw a significant improvement in deliverability, engagement, and overall campaign performance. Bloomreach enabled us to work better with data and automation and brought real added value to marketing.
etabletka.sk saw immediate improvements in engagement performance following the implementation of Loomi AI.
Today, the company’s newsletters, automated reengagement flows, and on-site banner campaigns are fully personalized — ensuring that every message reaches the right customer with the right content at the right moment.
Across all engagement scenarios, click-to-open rates increased by 73% — a strong indicator of improved deliverability, relevance, and customer resonance.
Remarkably, this performance growth came alongside a significant reduction in email volume. After assessing previous campaigns and leveraging Loomi AI’s advanced automation and personalization capabilities, the brand reduced its number of automated campaigns by 40%.
By sending fewer but more intelligent, behavior-driven communications, etabletka.sk improved overall campaign effectiveness while creating a more streamlined and customer-centric engagement strategy.
The result is a smarter, more efficient marketing infrastructure — one that supports rapid growth without compromising the reliability customers expect.
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