FinTech and Telco
17 brands
SMG Replaces Legacy Platforms and Unifies 17 Brands With Bloomreach
SMG knew that consolidating its operations into a unified, customer-centric group was crucial. But with multiple brands operating their own tech stacks independently, the company faced several challenges:
Fragmented tools across its portfolio. SMG’s business units each ran separate platforms — Salesforce Marketing Cloud, Emarsys, CrossE…