N Brown Uses Bloomreach Discovery Across Brand Portfolio 

N Brown chose to roll out Bloomreach Discovery — specifically Site Search & Merchandising  — one brand at a time to ensure it was giving the proper attention to important KPIs and targets.

As N Brown rolled out Bloomreach Discovery with more and more of its brands, N Brown built out its internal technical knowledge. The brand-by-brand implementation went from eight weeks down to four weeks and taking this flexible approach to implementation allowed N Brown to mitigate major risk in making a massive change to nine brands and websites at once.

Rather than spending time creating rules and making manual updates, N Brown’s brands are now powered by a commerce-specific AI engine with 12+ years of data. N Brown can now test relevancy and ranking rules to see which one has the best outcome for its business specifically rather than being a “one size fits all” company when it comes to product discovery.

N Brown is using Bloomreach’s A/B testing tool to test relevancy rankings and general sentiments around rankings. The testing ensures that N Brown has the most relevant products featured for customers to find. N Brown is also able to capture additional behaviors online that it could not prior to adopting Bloomreach Discovery.