Use Our Years of Learnings to Your Advantage
Right from the start, you’ll benefit from over 14+ years of learnings on the nuances of e-commerce site search and customer behavior. And our AI-based search will only continue to get smarter over time.
Personalize Search Results in Real Time
Add personalization to your on-site search with results that cater to each customer. As your shoppers browse, Bloomreach remembers their preferences and reranks products. It doesn't matter if your shoppers are in session or not.
Optimize Facets for Better Rankings
Answer Exact Search Queries With Precision
Sometimes, search needs to be precise. When your customers search for specific products, that's what they expect to see. Bloomreach makes accurate results possible, supporting part number search, brand search, and more.
Show Your Customers You Understand Them
Your search bar needs to always think of revenue. Bloomreach suggests search results based on your shopper's intent to boost satisfaction and loyalty.
Keep Customers Engaged With Content Search
Bring content and products together by surfacing blogs and articles in the search results. This will inspire shoppers and inform them of the latest trends. Plus, it'll give them the product education they need to purchase.
Show Product Images Based on Preferences
Display different product images based on the attributes a shopper searches for. For example, show plus-sized models to those who search for XXL clothing.
Site Search FAQs
Common questions about Bloomreach’s Site Search product with Bloomreach Discovery.
In a nutshell, on-site search helps customers find the products they're searching for on an e-commerce website. But it’s easy for brands to overlook how impactful on-site search can be on revenue. Even with a small percentage of customers using on-site search in some industries, it can account for 30-45% of your revenue. If your conversions through search are lower than this right now, then you’re leaving money on the table.
Ultimately, a website search tool is a part of the user functionality on your e-commerce website. Think of it as another aspect of a customer’s experience. It can streamline the product discovery process, increasing ROI, revenue, and brand loyalty. Read more about what differentiates Bloomreach's site search tool from the rest.
A lot of search engines return the wrong products, even for basic searches, and will give you manual tools to fix these problems yourself. But the truth is, trying to fix search with manual rules only creates more work for your team to maintain over time. Bloomreach's industry leading AI for e-commerce, Loomi, uses a type of artificial intelligence called "semantic understanding." With it, we can better identify words in each search query and retrieve the products that will encourage customers to convert. Check out this guide on search relevance for more information.
Site search in e-commerce serves a two-fold purpose. First, it ensures that your product data is complete, correct, and consistent across all channels. Second, it collects important customer data points to simplify product discovery in e-commerce. This helps your customers find the products they're searching for — and ones they didn't realize they needed.