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Sell The “Why” as Well as the “What”

Bloomreach for Manufacturers


In a digital-first world, manufacturers must go beyond just showing products on a site. Pair products with educational and marketing content to make clear why your products are superior over the competition.

Join these leading manufacturers growing their businesses

From Sales Rep to Self-Service

Manufacturers in B2B face a unique challenge in eCommerce - a two-tier audience. On the one hand, their site must support the needs of their immediate customers: their distributors who sell their products to end-users. 

But increasingly, end users are coming directly to manufacturer sites to learn about products and understand the benefits associated with each prior to purchase. These two audiences have very different needs, and the “right” experience” for one is very different from that for the other. Success online for manufacturers hinges on creating the right experience for both in a way that is simple to set up and easy to maintain.

Bloomreach for Manufacturers Approach

Support for Your Channel Partners

  • Quickly launch landing pages specific to all, some or even one of your distributors to provide support for their campaigns. 
     
  • The content management capabilities enable the creation of pages only for salespeople, which regular end users would not be able to access. 
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We saw a continuous increase in sessions, visitors, search requests and conversions. We easily multiply our content into multiple languages. Our SEO content, for instance, is built once and works in many countries.

Alexander Platzbecker, Head of Global eBusiness at HellermannTyton

AI-Targeted Product Grids

Easily showcase the right products for each customer type with AI-driven product grids across multiple digital channels to suit your business goals. 

  • Show the results most relevant to customers in each of your segments based on what they search for.
     
  • Upsell and cross-sell with “Other [job title]s also viewed” or “Other buyers in [Segment Name] also bought" widgets - targeted by segment.
     
  • Choose which products you want to highlight like sale items, new products, excess inventory - specific to each segment.
     
  • Specificity of each segment only improves over time - without heavy manual mapping efforts.
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Our Add to Cart rate from list and product detail pages increased by 4%. That’s huge because it’s a big indication that people are successfully finding the products they want to purchase.

Brooke Logan, Sr. eCommerce Manager, HD Supply

Empower Marketers & Developers

Bloomreach allows developers to build quickly and marketers to build, deploy and modify pages without writing any code.

  • Edit and preview content without leaving the page.

  • Drag and drop content, components and products onto the page.

  • Preview exactly how the site will look before publishing.

  • Publish updates instantly across every channel.

Bosch Regained Flexibility and Velocity with Headless

To alleviate the disconnect between experiences and to create efficiencies within the business, Bosch Tools leveraged an entirely new approach that would transform the organization as a whole.

With headless, Bosch no longer needs to build 400 individual blogs. Instead, we can build a blog feature and functionality, and customise the style to the region and brand.

Sunny Mallavarapu, Digital Transformation Manager at Bosch Power Tools
Read the Bosch story

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