Structure Your Strategy Around Product Discovery
As the manufacturer of your product, you are expected to be the expert in your products and how they are used. In B2B, many of your products are often engineered for very specific uses done by very specialised users in very distinct industries. Conventional Manual merchandising efforts usually fail since they can’t “keep up” with all the possible combinations.
With Bloomreach Discovery, there’s another way. Our self-learning technologies understand each product in your selection and track how your customers search for and interact with them - providing search results, recommendations, and merchandising efforts that deliver bottom-line results and also sky-high customer satisfaction.
Build Immersive Digital Experiences
Rethink the way you conduct business online. When it comes to content, manufacturers need to create the most complete, authoritative and targeted experience around their products, brand and message that caters to customers and sales people.
With Bloomreach Content, you can add and arrange products, personalize content and schedule pages and campaigns. As your target audience deals with changing projects, it’s now possible to present thoughtful content topics, formats, and presentations that speak to their individual dilemmas and present applicable solutions.
Give End-users the tools they need to Succeed
To wrangle your full product offering, speak as an expert across diverse audience segments, and create cohesive channels to communicate with end-users about complicated products, you must streamline the buyer’s journey and make it easier for your prospective buyer to find or learn about a single item, replacement parts, required accessories, or larger engineered systems that the item Is a part of - all in an online setting.
Whether it’s through your own branded website or that of your distributors, the end goal is always the same: entice the customer to act before the wake their search to your competitor. By using a combination of Bloomreach Content and Discovery, your business team can create cohesive, relevant, and highly personalized buying experiences that generate more revenue in the short and long term.
Learn How Manufacturers Across The World Use Bloomreach
Bosch Power Tools used Bloomreach Content to change the technology, culture, and mindset of its company. By leveraging a headless approach, Bosch replaced its front-end system and maximized its efficiency.
HellermannTyton created its new website with Bloomreach Content and saw a continuous increase in sessions, visitors, search requests, and conversions — all while gaining a firmer footing on its SEO strategy.
Goodman Manufacturing embarked on a journey to digitize all three of its brands. Using Bloomreach Discovery, the manufacturer made a huge impact on its site search and merchandising experience and boosted conversions.
How Personalization Impacts Manufacturers in B2B
of surveyed B2B manufacturers said that Personalization efforts on their site were either “effective” or “highly effective” at boosting their business
Explore our B2B Manufacturers Resources
Learn about Industry Trends
Ready to discover how Bloomreach can help your business with your challenges?
There’s a reason we’re trusted by 850+ customers worldwide. Find out today how Bloomreach can help you achieve your desired business outcomes too. Leave us a contact and an advisor will reach out to understand your requirements and schedule a time that suits you!