Digital Transforms Go-to-Market
Savvy manufacturers are using digital to lower marketing costs, empower sales teams, and improve product awareness and knowledge. Many are turning to eCommerce to create direct sales relationships, strengthen sales channels with more availability of parts, accessories, and warranty solutions, and unify the partner and end-customer experiences.
Digital has created challenges as well. There is greater competition from digital early adopters, increasing demand for self-service. Plus, fragmented and expensive digital infrastructures built over time as countries and divisions made independent technology decisions don’t all work together.
Manufacturers need a way to put digital into the DNA of their business quickly, leveraging new technologies to personalize the customer experience at an account level. To move fast, they need a solution that makes it simple to blend content, services, and commerce efficiently, that integrates with technology investments already made, and has the lightweight design to fit into a modern, microservice infrastructure.
With tools to create, launch, and syndicate impactful experiences across any touchpoint, Bloomreach Experience (brX) accelerates the go-to-market for B2B Manufacturers. As the only solution to combine intelligent site search and content management tools, all atop a microservices architecture, brX enables fast paced, scalable transformation for B2B manufacturing.
The Features Retailers Need to Compete
Relevant Results with B2B Semantic Search
Self learning site search understands numerical product information, vertical specific terms, and custom catalogues and pricing to return relevant results without lots of manual tuning.
Intelligent Pathways to Products
Bloomreach Pathways™ are widgets that present intelligently selected products to each of your customers. Use Pathways for a wide variety of guided selling circumstances, e.g., superseding products, system products, configurators, image search, field applications, purchasing tools and more.
Market-leading AI and Algorithms
Designed to deeply understand intent and language, Bloomreach algorithms allow you to go head-to-head with the Amazon experience and win. Algorithms simplify superseding, related products, past purchase recommendations, and can be customized to drive towards unique business goals.
Flexible Content Management
Analyst recognized and market leading CMS with a flexible, microservices architecture and intuitive UI. Marketers and developers have the freedom to create differentiated, intelligent and connected content experiences that scale.
Content & Product Personalization
Rich capabilities for 1-to-1 and segment personalization built into your content, search and merchandising experiences. Fuel personalization efforts with any data source.
Scalable SEO & Landing Page Creation
Increase organic search traffic with clear insights for strategic teams and automatic optimization of internal linking. Organic and Marketing landing pages can be curated at scale by AI, while teams always have the power to customize and control.
Modular and Complete Experience Solution
The microservices architecture of the Bloomreach solution offers flexible paths to the future. Start with modular tools for search, merchandising, or content and grow your experience how you see fit.
Bloomreach Search and Merchandising (brSM) combines state of the art semantic search, learning algorithms and personalization with rich analytics and merchandising tools to enable your teams to quickly build smart, differentiated and scalable experiences.Learn about brSM
Bloomreach Experience Manager (brXM) is an analyst recognized content management system that manufacturers blend products, content, and services into a differentiating experience.Learn about brXM
brSM + brXM = brX. For manufacturers ready to fully embrace eCommerce, Bloomreach Experience (BRX) is the solution combines the best of search and content capabilities with the industry’s most flexible architecture.Learn about brX
Research and Insights
Webinar with Bosch Power Tools: How to Manufacture a Better Customer Experience
Learn how to manufacture a better customer experience - with Bosch Power Tools
The Rise of the B2B Customer Experience Imperative
Written by BloomReach B2B experts
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