English
Global Manufacturer HellermannTyton Uses Personalization and Bloomreach Content to Drive its Digital Strategy
HellermannTyton is the leading manufacturer and supplier of cable management systems, represented in 39 countries around the world. It’s aiming to create a more personalized experience for its customers, while harmonizing its worldwide systems and data internally.
Learn more about how global manufacturer HellermannTyton manages international sites with targeted content, powers its intranet, and built a customer portal with Bloomreach Content.
The Challenge
HellermannTyton was in search of a new Content Management System (CMS), as its former system did not have the capabilities to support such an ambitious digital communication strategy. It was looking for a solution that could help support its efforts to personalize content for its loyal customers.
This active knowledge management system, used 24/7 by employees, helps business and sales all over the world.
Alexander Platzbecker
The Solution
Attracted by the strong separation between content maintenance and content delivery, Bloomreach Content was the obvious choice for HellermannTyton.
HellermannTyton built a robust management system and this set up the foundation for HellermannTyton’s global ecommerce strategy. For prospects and customers, the company created a powerful, responsive website. The site is centered on personalization and incorporates relevance targeting to cluster even unknown audiences and deliver different content to different personas.
To maximize information sharing within HellermannTyton itself, a worldwide corporate intranet was established, accessible with Single Sign On. A central data hub where employees can find in-depth product information, contribute their own knowledge, and find a centralized human resources administration center.
HellermannTyton took personalization to the next level by offering an exclusive personalized area called MyHellermannTyton for its customers. As part of this service, HellermannTyton offers features like favorite lists, last searched terms, and a hardware registry to help customers find products as fast as possible.
The Results
HellermanTyton used Bloomreach Content to offer a truly personalized experience for its customers.
After creating its website with Bloomreach, HellermannTyton saw a continuous increase in sessions, visitors, search requests, and conversions and could now easily multiply its content into multiple languages. Its SEO content could be built once and would now work in multiple different countries.
HellermannTyton also found Bloomreach Content easy to operate with very little training necessary and this saved multiple team members time as a result.
In the future, HellermannTyton will continue to put its focus on personalization to optimize the customer journey. It believes that personalized data and personal service represents the digital future.
