Present Shoppers With the Content That Matters to Them
Make the vision for your content a reality with our fast, visual editor. You can easily set up segments to tailor every piece of content to each audience for increased conversions. Best of all, you don't need your design or development team to get started.
Speak to Your Consumers With Custom Designs and Page Composition
Arrange any element on your e-commerce site, like text, images, or menu items, to deliver customized layouts that accommodate each visitor’s preferences. Not only will this decrease bounce rates, but it’ll also keep visitors engaged with your products and services, making a big impact on revenue.
Customize Customer Journeys, Not Just Touchpoints
Create one consistent, personalized experience across the entire customer journey. Your team can coordinate and consolidate touchpoints with the same individual message. Now, you’ll get the best conversion rates possible by aligning with your global marketing strategy.
Create Personalized Campaigns at Scale for Big Results
Easily group personalized content changes for specific marketing campaigns and trigger workflows. We make it simple to layer multiple personalized experiences, such as loyalty and holiday campaigns. This will help target the right customer with the right message at the right time.
The Latest on Content Personalization
Content Personalization FAQs
Common questions about our Content Personalization product with Bloomreach Content.
Content personalization is a strategy that involves using data insights about users (or in the case of e-commerce, customers) to deliver content that is relevant and tailored to their interests, preferences, or behavior. The goal of content personalization is to enhance the shopping experience, drive engagement, and ultimately foster loyalty and increase revenue.
Content personalization software is a tool that utilizes user data and behaviors to deliver unique, tailored experiences to an audience. By analyzing preferences, browsing history, and demographic information, the software can customize content on various platforms to build customer trust in your brand — and motivate the intent to purchase in e-commerce, specifically.