Reduce CAC by Targeting Audiences Similar to Your Highest-Value Customers
CLTV-based lookalike targeting uses your most valuable customers as a foundation to find new prospects with similar characteristics and purchasing patterns. Customer lifetime value identifies your top spenders — those who generate the most revenue over time.
For example: A fashion retailer uses data from customers who’ve spent $500+ annually to create lookalike audiences on Facebook and Google, dramatically improving ad efficiency.
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Metrics:Customer acquisition costs (CAC) continue to rise across all paid channels, making inefficient targeting a budget killer. You need to maximize every ad dollar by reaching prospects most likely to become valuable customers.
Bloomreach Engagement automatically identifies your highest-value customer segments based on lifetime value and purchase intent, then syncs these audiences to your advertising platforms. This AI-driven approach has helped clients achieve up to 151% revenue increases and 38% cost-per-acquisition reductions for lookalike campaigns.
Create lookalike audiences using high-value customer segments to reduce acquisition costs and increase brand visibility. This ready-to-deploy solution creates audiences for paid media channels based on customer lifetime value.
Target lookalike audiences of your most loyal and valuable customers to generate higher conversions and revenue. Advanced maturity level campaign designed for strategic customer behavior insights with proven results — including up to 151% revenue increases and 38% cost-per-acquisition reductions.
“Informing lookalike audiences with similar data has yielded our clients up to +151% revenues and -38% cost-per-acquisition (CPA) for lookalike campaigns.”
Bloomreach Engagement analyzes your customer database to identify high-value segments based on lifetime value, purchase frequency, and spending patterns — automatically surfacing your most profitable customers.
The platform creates detailed customer profiles using behavioral data, demographics, and transaction history to understand what makes these valuable customers unique from your broader audience.
Seed audiences are automatically generated from your top-performing customer segments, ensuring your lookalike targeting is built on proven high-value behaviors rather than assumptions.
Advertising platforms use your seed data to find new prospects who share similar characteristics, interests, and behaviors with your most valuable existing customers.
Campaign performance is automatically tracked and optimized, with Bloomreach monitoring conversion rates, revenue per visitor, and cost-per-acquisition to continuously refine your targeting strategy.
O2 Slovakia improved its digital ad performance by leveraging Bloomreach Engagement to build smarter lookalike audiences for Facebook and Google campaigns. Using first-party data, the company created highly accurate audiences that mirrored its most responsive customers.
This precision targeting reduced the cost per page visit by 60% and cut conversion costs by up to 37%. The results highlight how data-driven lookalike audiences can significantly boost acquisition efficiency and deliver stronger ROI on ad spend.
Ecommerce retailers with substantial customer databases, subscription-based businesses tracking customer value over time, and direct-to-consumer brands seeking efficient paid advertising.
Particularly valuable for fashion retailers, beauty brands, outdoor equipment companies, and any business where customer lifetime value varies significantly between segments.
Are you concerned about integrations or do you have a specific metric you want to optimize? Let’s find a solution!
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