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Style Your Strategy for Success
Create winning strategies for delivering hyper-personalized customer experiences in the fashion industry. With real-time data and AI, Bloomreach connects customer understanding to every channel, unlocking endless new paths to purchase.
E-Commerce Personalization So Good, It Feels Like Couture
Take your fashion brand to the next level by tailoring the perfect personalized experiences your customers crave. Winning businesses not only need to provide top-notch merchandise, but they also need to deliver a 1:1 shopping experience that echoes the bechmark set by both haute couture and high street brick-and-mortar retailers.
Start leveraging the power of AI with Bloomreach Engagement to deliver more impactful campaigns that drive increased loyalty and retention. With an omnichannel marketing platofrm, marketers have the freedom to create personalized campaigns across all channels — email, SMS, mobile app, web, offline, and more — in a single tool. Empowered with real-time data and AI, there's nothing holding them back from bringing every new idea to life.
Create Perfectly Curated Site Experiences
Fashion lovers often hit the stores in one of two modes: They know exactly what they want, or they want to be surprised. Online retail is uniquely positioned to deliver on both with AI, making the shopping experience a breeze with easy-to-use, curated product discovery.
Bloomreach Discovery's industry-leading AI understands each customer's preferences and intent, so you can always serve the right results to convert them and drive revenue.
AI in E-Commerce Fashion
Maximize your fashion brand's profits with AI-driven innovation and stand out from the competition!
Deliver Useful Content at Every Stage
Make every page on your site shoppable and conversion-driving with Bloomreach Content, a headless solution built for commerce. Empower your teams to always give customers the best from your brand and generate measurable revenue uplift.
Personalize your content at scale and combine it with AI-powered product discovery to deliver impactful digital experiences — all without the help of IT. You can optimize any page on your site, from articles and style guides to exclusive collections and individual products, ensuring that every touchpoint on your site is relevant, shoppable, and impactful.
Learn How Fashion Retailers Across The World Use Bloomreach
River Island saw a 30% increase in revenue per email with their already stellar email marketing program from using Bloomreach.
Missguided boosted open rates while reducing sends by 50% using Bloomreach Engagement. Like all European retailers, Missguided has the unique challenge of remaining GDPR compliant in their marketing — and so they turned to Bloomreach to revamp their email program. Since then, Missguided has been able to attribute 92% of the revenue generated by emails to the reduced, filtered mailing lists created with Bloomreach.
Weird Fish increased Facebook Ads revenue by 82% with Bloomreach’s Facebook Conversions API — and so many other fantastic wins in the two years they have been using Bloomreach Engagement. The team turned to Bloomreach to ensure its revenue did not suffer because of the changes to third-party tracking by Safari and Firefox. And after a smooth implementation and integration, Weird Fish continues to see stellar results in revenue, impressions, and reach.
You’ll be in great company
How Personalization Impacts the Fashion Industry
of customers are more likely to return to a site that offers product recommendations
of customers feel frustrated when website content is not personalized
Evaluating how fashion retailers leverage AI and personalization to win in e-commerce, personalizing the customer experience, should be a major consideration moving forward.
Explore our Fashion Resources
Learn about Industry Trends
Ready to discover how Bloomreach can help your business with your challenges?
There’s a reason we’re trusted by 850+ customers worldwide. Find out today how Bloomreach can help you achieve your desired business outcomes too. Leave us a contact and an advisor will reach out to understand your requirements and schedule a time that suits you!
