Tailor Each Interaction
Today’s consumers crave unique, seamless experiences. Winning businesses not only provide excellent, stylish merchandise - they also deliver a bespoke, 1:1 shopping experienence that echoes the benchmark set by both haute couture and high street brick and mortar retailers.
This begs the question: How do modern, digital-first fashion companies provide that experience? The answer lies in fully leveraging your customer and product data with a solution like Bloomreach Engagement to learn, optimize and personalize all of the touchpoint across the customers journey.
Streamline and Curate the Browsing Experience
Fashion lovers often hit the stores in one of two modes: They know exactly what they want, or they want to be surprised. Online retail is uniquely positioned to deliver on these whims. It’s up to businesses to make finding something that fits the bill a breeze with easy-to-use, curated search experiences.
Bloomreach Discovery streamlines and optimizes the product search experience by using AI to give customers what they’re searching for and most likely to purchase.
Deliver Useful Content at Every Stage
Make every page on your site stoppable and conversion-driving with Bloomreach Content, Build a content hub full of valuable and stoppable articles with products that are always up to date and relevant to the content. Yes, that means no more dead products in your articles.
Or, infuse your category page, product pages, collection pages or any other pages with bespoke content personalized to the vision and the intent.
Bloomreach Content is a headless solution built for commerce that enables your team to always give customers the best from your brand and generate measurable revenue uplift.
A Tech Stack for the Fashion-forward
Leading fashion retailers know their commerce tech is an investment piece. You need just the right balance of best-of-breed platforms to pull off the exceptional customer experiences that drive growth.
Bloomreach is the perfect, composable cloud solution to round out your stack with an API-first, modern cloud architecture and components capable of working both together and on their own.
Learn How Fashion Retailers Across The World Use Bloomreach
River Island saw a 30% increase in revenue per email with their already stellar email marketing program from using Bloomreach.
Missguided boosted open rates while reducing sends by 50% using Bloomreach Engagement. Like all European retailers, Missguided has the unique challenge of remaining GDPR compliant in their marketing — and so they turned to Bloomreach to revamp their email program. Since then, Missguided has been able to attribute 92% of the revenue generated by emails to the reduced, filtered mailing lists created with Bloomreach.
Weird Fish increased Facebook Ads revenue by 82% with Bloomreach’s Facebook Conversions API — and so many other fantastic wins in the two years they have been using Bloomreach Engagement. The team turned to Bloomreach to ensure its revenue did not suffer because of the changes to third-party tracking by Safari and Firefox. And after a smooth implementation and integration, Weird Fish continues to see stellar results in revenue, impressions, and reach.
You’ll be in great company
How Personalization Impacts the Fashion Industry
Evaluating how fashion retailers leverage AI and personalization to win in e-commerce, personalizing the customer experience, should be a major consideration moving forward.
Explore our Fashion Resources
Learn about Industry Trends
Ready to discover how Bloomreach can help your business with your challenges?
There’s a reason we’re trusted by 850+ customers worldwide. Find out today how Bloomreach can help you achieve your desired business outcomes too. Leave us a contact and an advisor will reach out to understand your requirements and schedule a time that suits you!