Personalized Search That Knows What Your Customers Want

Increase your revenue per visitor by as much as 8.5%. Deliver personalized shopping experiences that make customers feel understood from the first visit.

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Give Your Customers What They Want

Don't just know your customers — understand them. Deliver personalized results every time.

Get Personalization From the First Click

Understand your customers from the moment they arrive on your website. As our customer data engine continues to learn over time, your brand can create even better personalization and maximize ROI.

Gain a Deeper Understanding of Your Customer

Go beyond “what” the customer is searching for and understand their intent. Everything a customer does on your site tells you a little more about them and opens up a chance to connect. Take this new insight to build more effective merchandising and marketing campaign strategies.

Spend Less Time Sweating the Details

We know you have a lot going on, so use our machine learning to make the decisions that benefit your customers and bottom line. We’ll handle search for you: the ongoing maintenance, new segment testing, and segmented search for all visitors.

of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
Consumers chose, recommended, or paid more for a brand that provides a personalized shopping experience
Customers feel frustrated when a website does not provide a personalized experience

See Real-time Segments in Action

Use first-party data to understand every customer as they search — including anonymous visitors. It all starts by grouping customers into segments based on their real-time behavior. Then, you can show them the products based on their preferences. Best of all, everything is optimized for relevance and revenue.

Take Impactful Steps Using Deep Insights

Learn from every click a visitor makes on your site and identify segments — even for first-time visitors. Bloomreach empowers you to define, build, and analyze segments in real time. By bringing together customer and product data, you’ll get powerful results.

Offer True 1:1 Personalization

Understand customer preferences on an individual basis, thanks to the combined power of customer data and AI. This allows companies to adjust how products appear for each site visitor. Now your customers no longer need to sift through cluttered search results to find the product they had in mind.

Recommendations That Make a Difference

Personalize your site beyond the search bar. We learn from individual search queries and customer behavior. This way, you'll deliver recommendations based on each customer's unique interests and needs.


The Forrester Wave™: Commerce Search And Product Discovery, Q3 2023


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Personalized Search FAQs

Common questions about Bloomreach’s Personalized Search product with Bloomreach Discovery.

Search has a much bigger impact on personalization than most retailers realize. At its core, personalization is about making shoppers feel understood, and that’s exactly what excellent commerce search should do by returning relevant results. You can further personalize with features like our segment reranking so that every part of your audience sees what matters most to them. Check out how some of our customers have done it in the past.

Yes. There are multiple ways that you can utilize your customer segments to give your customers a personalized search experience. You can send segments with API calls so that our search engine learns what works best for each segment. Or, you can use our real-time segmentation capabilities to segment both known and unknown customers based on their behavior.

Believe it or not, personalized search is easy to get up and running without having to create tons of content for each segment. Once you create your segments, Bloomreach Discovery learns on its own within the context of each segment. As a result, your brand gets immediate value while building out content for other personalization use cases.

Personalized search is a critical part of merchandising. It unlocks major potential for your business and empowers your e-commerce team to place the right product in front of the right person at the right time. Not only does this increase revenue, but it will also help you meet customer preferences and continue to scale your business. Explore the impact of both search and merchandising in our searchandising guide.

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