Personalized Search
Increase Your RPV With Personalized Search
Don’t just know your customers — understand them from the first visit. Deliver personalized shopping experiences every time and increase your revenue per visitor by as much as 8.5%.
Fuel Personalization From First Click
Deeply Understand Your Customers
Go beyond “what” the customer is searching for and understand their intent. Everything a customer does on your site tells you a little more about them and opens up a chance to connect.
Forget Sweating the Details
Use our machine learning to make the decisions that benefit your customers and bottom line. We’ll handle search for you: the ongoing maintenance, new segment testing, and segmented search for all visitors.
Bloomreach's Unmatched Multi-Level Personalization Search Tool
Personalize With Real-Time Segments
Use first-party data to understand every customer as they search — including anonymous visitors. It all starts by grouping customers into segments based on their real-time behavior. Then, you can show them products based on their preferences at the moment. Best of all, everything is optimized for relevance and revenue.
Optimize Search Without the Manual Work
- Set rules to push high-margin products, boosting revenue and online growth that’s scalable and flexible
- Identify the biggest opportunities for improvement, such as zero results queries, heatmaps, and reports on underperforming categories and take action
- Push algorithm changes to the Bloomreach Discovery-hosted search engine within minutes, not days
Provide Individualized Recommendations
Loomi AI learns from individual search queries and customer behavior. This way, you can deliver recommendations based on each customer’s unique interests and needs while hitting all of your KPIs.
Why Personalization Matters
1,400+ Happy Brands
Start Creating Personalized Experiences Immediately
Dynamically Recommend Products
Empower your merchandisers to create recommendations with Loomi AI, which dynamically keeps them updated with the best products.
Strengthen Product Recommendations
Create curated experiences for your customers to maximize their engagement and satisfaction — personalize recommendations based on their preferences and behavior.
Automatically Suggest Seasonal Products
Leverage customer engagement data using Loomi AI to automatically highlight seasonal or other trending products, whether the visitor is new or returning.
Unify Facets for a Cohesive Look
Consolidate two or more facet values to create one coherent look, simplifying search results and allowing shoppers to find exactly what they’re looking for.
Keep Customers On Site With Similar Products
Show similar products automatically on any page, email, or text based on the product a shopper is currently viewing, thanks to Loomi AI.
Show Results Based on New or Returning Users
Personalize the shopping experience and display different search results based on whether a shopper is a new or returning visitor — all with assistance from Loomi AI.
Learn How Bloomreach Stacks Up
We're a Leader in The Forrester Wave™: Commerce Search and Product Discovery, Q3 2023
Why Bloomreach’s Innovations in AI are Recognized by Industry Analysts
Explore More Solutions for Limitless Optimizers
AI-Driven Intelligence
Deliver fast ROI with Loomi AI. With 33 patents related to ecommerce search, Bloomreach is the market leader in intelligence.
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Recommendations
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Headless CMS
Launch your ecommerce storefront in minutes and easily make any experience shoppable — without help from IT.
Common Questions about Personalized Search
How can I personalize through search?
Search has a much bigger impact on personalization than most retailers realize. At its core, search personalization is about making shoppers feel understood, and that’s exactly what commerce search should do by returning relevant results. You can further personalize with features, like segment reranking, so that every part of your audience sees what matters most to them. It can result in up to a 40% increase in revenue generated from search.
Can Bloomreach use my existing customer segments for search personalization?
Yes. There are multiple ways that you can utilize your customer segments to give your customers a personalized search experience. For instance, you can send segments with API calls, so our search engine learns what works best for each segment. Or, you can use our real-time segmentation capabilities to segment both known and unknown customers based on their behavior. Check out this demo of how personalized search works to learn more.
Why would I prioritize personalized search in my overall website personalization strategy?
The ROI on personalized search is outstanding and has resulted in an 8.5% increase in RPV for Bloomreach customers, like Jenson USA. Additionally, personalized search is easy to set up without having to create content for each segment. Once you create your segments, Bloomreach Discovery learns on its own within the context of each segment. As a result, your brand gets immediate value while building out content for other personalization use cases. Check out how some of our customers have done it in the past.
What role does personalized search play in a general merchandising strategy?
Personalized search is a critical part of merchandising. It unlocks major potential for your business and empowers your ecommerce team to place the right product in front of the right person at the right time. Not only does this increase revenue, but it will also help you meet customer preferences and continue to scale your business. Explore the impact of both search and merchandising in our searchandising guide.
Experience Limitless Optimization For Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
