Opportunity
Curate your search experience with a widget that highlights products with predefined attributes, like products from a certain brand, high-inventory items, or on-sale products, at the top of your search results.
With predefined search pathways, you can offer relevant recommendations while also showcasing the product types you want to emphasize.
Example
- Create a category for sitewide new arrivals using search pathways and include an “only” merchandising rule for new products
- Add dynamic products for specific brand promotions by using search pathways and include an “only” merchandising rule for brands you want to highlight
- Mirror your offline store experience online and allow your customers to discover sub-category products in a single view
Value
By prioritizing products or categories that align with strategic objectives, you can steer customer decisions in a way that supports your bottom line. At the same time, pathways ensure that shoppers are presented with relevant, targeted results, making their search experience smooth and efficient.