Bloomreach Named a Leader in the 2024 Gartner® Magic Quadrant™ for Search and Product Discovery

Carl Bleich
Carl Bleich

Over the past 15 years, Bloomreach has invested in an AI-driven future for ecommerce through our original product offering Bloomreach Discovery. Tailor-made for the dynamic and complex world of ecommerce, Bloomreach Discovery has powered AI-driven product discovery with fast ROI for customers around the world. 

That’s one of many reasons why we believe being recognized as a Leader by Gartner means so much to us. Bloomreach was named a Leader in the 2024 Gartner® Magic Quadrant™ for Search and Product Discovery. 

We believe the recognition publicly showcases what we at Bloomreach have known for a long time — that the combination of our search, merchandising, product recommendations, and real-time segments offerings (powered by Loomi) helps customers drive immediate ROI and revenue. 

“We believe being recognized as a Leader is a validation of our dedication to empowering businesses with impactful product discovery and our commitment to leadership in AI,” said Bloomreach General Manager and Head of Product Jordan Roper. “We believe as we continue to pioneer the future of ecommerce, this recognition fuels our passion to deliver even more incredible value and more limitless experiences for our customers all over the world.” 

Why Bloomreach is a Key Player in Ecommerce

Strong AI algorithms, a smarter search engine, and merchandising capabilities that empower commerce-driving teams are just a few of the things that have made Bloomreach Discovery the cutting-edge product it is today. With an extensive proprietary dataset and Loomi, AI built specifically for ecommerce, Discovery has driven quantifiable success for its customers for more than 15 years. 

The recognition from Gartner only motivates us further to bring our AI innovations to life to power product discovery experiences. 

Gartner defines Search and Product Discovery as applications that augment digital commerce solutions to facilitate navigation, filtering, comparison, and ultimately selection of products. They provide search (keyword, natural language, and visual) merchandising (automation, configuration, and curation of business rules to make a product discoverable based on business needs), product recommendations, catalog navigation (and SEO keyword automation), personalization, and analytics capabilities through SaaS customers (B2C and B2B) to transact. They also enable providers (merchandisers, content managers, and search specialists) to support customer experiences. With the emergence of generative AI, conversational search interfaces are now appearing. 

Leaders demonstrate the ability to provide a depth and breadth of functionality. They deliver capabilities across multiple industries and business models that can scale up to support large search volumes. They provide sales and support services both directly and through an ecosystem of application, service, and integration partners. They innovate, typically by means of technology updates, new products and product functionality, investments inside and outside core S&PD, and programs that improve customers’ ability to succeed. Leaders also have financial, technical, and organizational viability, and consistently feature in Gartner clients’ evaluations of vendors. They often set the competitive benchmark against which other vendors measure themselves, as per Gartner. 

Bloomreach is one of five technology vendors to be named a Leader by Gartner. 

Over the past year, Bloomreach has been recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Search and Product Discovery and a Leader by Forrester. 

The Heartbeat of Bloomreach Discovery

Bloomreach Discovery — which recently was enriched even more with Google AI models like Gemini and Vertex AI — powers all aspects of the product discovery process, including: 

  • Site search: With 33 patents related to ecommerce search, Bloomreach is the market leader in intelligence delivering the right results to your customers, resulting in more conversions and revenue.
  • Ecommerce merchandising: Focus on your biggest opportunities for improvement using Loomi, so you can spend 50% less time on operational tasks and more time on strategy. Use our built-in A/B testing to ensure that every change you make is the best for your ecommerce site.
  • Personalized search: Use both historical and in-session data to segment customers in real time and deliver personalized experiences. Drive faster ROI, including up to 8.5% more revenue per visitor.
  • Product recommendations: Tailor your product recommendations to your customers’ needs for greater upsell and cross-sell revenue. Get started faster with ready-to-go recommendations like “Trending Products.” Or, create rule-based recommendations to execute specific strategies.
  • Automated SEO: Increase your organic site traffic by creating a better link structure and filling in content gaps on existing pages. As a result, you’ll boost keyword rankings and revenue.

These features plus Bloomreach Discovery’s easy-to-use interface puts the power back in the hands of commerce-driving teams and lets them use Loomi to accomplish their goals. 

Get Your Copy of the Gartner Search and Product Discovery Magic Quadrant

We believe our position in the 2024 Gartner® Magic Quadrant™ for Search and Product Discovery signifies that Bloomreach has cemented its place in the market and it recognizes publicly our deep commitment to serving our customers with best-in-class technology. We believe the determination and hard work of our dedicated internal team shines through with this recognition. 

“At Bloomreach, we’re incredibly proud of our innovation in AI and the limitless opportunities we’ve been able to provide our Bloomreach customers,” said Bloomreach CEO and co-founder Raj De Datta. “Quite simply, Bloomreach Discovery is the best ecommerce product discovery solution in the market. We will continue to redefine ecommerce product discovery and drive tangible results for our customers.”

But don’t just take our word for it. Get your copy of the 2024 Gartner® Magic Quadrant™ for Search and Product Discovery report today to see for yourself why Bloomreach was recognized. 


Gartner, Magic Quadrant for Search and Product Discovery, Mike Lowndes, Aditya Vasudevan, 13 May 2024

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Bloomreach.

Gartner does not endorse any vendor, product, or service in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Carl Bleich

Head of Content at Bloomreach

Carl works with Bloomreach professionals to produce valuable, customer-centric content. A trusted expert with over 15 years of experience, Carl loves exploring unique ways to turn problems into solutions within digital commerce. Read more from Carl here.

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