How To Reach the Right Audience With Bloomreach + Loomi
By Michael Lee
For e-commerce brands, the key to success is getting the right products in front of the right people as they shop. But with factors like constantly changing consumer preferences, seasonal considerations, shifting inventory and pricing strategies, and an overly crowded market, reaching your target audience can feel like an uphill battle.
That’s where Loomi, Bloomreach’s industry-leading AI for e-commerce, can help. In Bloomreach Discovery, Loomi taps into the largest e-commerce dataset to give your site search a competitive edge, while also empowering your merchandisers to be more efficient and strategic. Read on to learn how you can use the winning combination of Bloomreach Discovery and Loomi to reach the right audience to boost conversions and revenue on your e-commerce site.
Start With Real-Time Segments
Even though two customers may use the same search term, there’s a good chance they want completely different things. With real-time segments, Loomi can personalize your search results, category pages, and more based on customer behavior and demographic data — no more “one size fits all” results.
To get started, you’ll want to first determine which segmentations to create. Be mindful not to have too many segments, or else you may not have enough data for effective results. Bloomreach Discovery will then undergo data training to build personalized rankings for each segment. From there, you can test to further optimize your segment settings, but once you’re ready to go, you’ll be able to personalize your site experience in real time. The best part is that this applies to all visitors — that means even first-time visitors will see a personalized experience as they shop.
Hyper-Target With Segmented Merchandising
Once you’ve set your real-time segments, you can add targeted and personalized merchandising rules for very specific groups of customers based on the data you’re gathering.
With segmented merchandising, your merchandisers can create more impactful product grids that focus specifically on conversions. For example, if you want to boost some newly added luxury items to customers most likely to buy them, you can start by creating a segment of luxury customers. Then, you can create a merchandising rule for only these customers to automatically boost the luxury products when they’re likely to convert. Loomi can help here with determining when customers are ready to convert, such as boosting the products when the customer’s cart reaches a certain threshold.
Drive Conversions With Experience-Driven Recommendations
In addition to delivering relevant search results based on segments, you can take the on-site experience a step further with experience-driven recommendations. This is a widget available in Bloomreach Discovery that leverages automatically generated user profiles to show highly targeted product recommendations.
Essentially, the widget looks at a visitor’s search and browsing activities to build a unique affinity profile and recommend products that are most likely to drive conversions — all in real time. Loomi updates the affinity profile with every interaction, even understanding customer preferences such as colors, brands, sizes, categories, price ranges, and more.
For example, if a site visitor searched for “evening dresses,” then clicked on a Gucci dress and selected the red variation, you could show a widget to match those preferences:
This is a great way to show relevant products to shoppers, and because it’s updated in real time, Loomi will always show the most optimal recommendations at any given moment.
Explore the Power of Loomi and Bloomreach Discovery
To stay ahead of the competition and meet (and even exceed) consumer expectations, you need smarter AI behind your strategy. With Loomi at the core of Bloomreach Discovery, you can be confident that you’ll always reach the right audience at the right time.
Don’t just take our word for it — see how our customers have found success with the powerful combination of Bloomreach Discovery and Loomi. Want that success for yourself? Take the next step into AI-driven product discovery by exploring more Loomi use cases for your business.