Our Leadership Team

Raj serves as Co-Founder and CEO of Bloomreach. Before launching the Company in 2009, Raj was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing, and was on the founding team of telecom company FirstMark Communications. He also worked in technology investment banking at Lazard Freres. Raj serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed-stage venture capital firm Founder Collective and an individual investor in over 20 Silicon Valley start-ups. He holds a BS in Electrical Engineering with a certificate in Public Policy and International affairs from Princeton University and an MBA with distinction from Harvard Business School.

Christina serves as Chief Operating Officer, leading Bloomreach’s efforts to arm customers with the tools and knowledge they need to successfully compete in demanding markets. She is a leading thinker in e-commerce, having been a manager at Bain & Co. focused on technology, retail, and strategy prior to joining Bloomreach in 2011. Christina is an experienced computer programmer who has concentrated on site search, merchandising, and payments. She helped found e-commerce teams at both Hewlett Packard and Walmart. Christina holds a BA in mathematics from Saint Mary’s College and an MBA from Harvard Business School.

Anirban Bardalaye serves as Chief Product Officer, leading the development and execution of strategy to accelerate the growth of the company’s product pillars — Discovery, Engagement, and Content. Prior to joining Bloomreach, Anirban served as Vice President of Product Management, Commerce Cloud, at Salesforce. Before joining Salesforce, Anirban served as Head of Product, Platform Ecosystem & Marketplace, at Guidewire, and prior to that, co-founded VaycayHero, a B2B2C travel company backed by prominent technology startup accelerator Y Combinator. Anirban also led product management at Serena Software, and earlier in his career held multiple roles as a software engineer. He holds an MBA from the University of Chicago Booth School of Business, a dual MS in Systems Science and Mechanical Engineering from Louisiana State University, and a BE in Mechanical Engineering from National Institute of Technology, Rourkela.

Amanda (Elam) Cole serves as Chief Marketing Officer, leading the execution of the Company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the Company’s senior vice president of global marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company. Amanda also serves on the MACH Alliance Executive Board, helping the Alliance to remain true to its vision, mission, and values by providing strategic direction.

Ursula serves as Chief People Officer, leading the Company’s human resources strategy and driving culture and development across its global footprint. She joined Bloomreach following its acquisition of Exponea, where she was Chief Operating Officer. Prior to Exponea, Ursula spent six years in leadership roles at T-Mobile, and before that, spent 10 years at McKinsey & Company working both in the US and Europe. Ursula is a board member of Aspen Institute Central Europe, a non-profit organization, which connects and inspires people who want to improve society. She holds an MBA from the Kellogg Graduate School of Management and a BA from the Comenius University of Bratislava.

Ninos serves as Chief Financial Officer, leading Bloomreach’s financial strategy and legal function. Prior to joining Bloomreach, Ninos was the Chief Accounting Officer at Amplitude where amongst other strategic initiatives he led them through a successful public listing. Prior to Amplitude, Ninos was a partner at PwC where he spent many years working with brand name multinational technology companies going through transformations, initial public offerings, debt / equity raises and M&A transactions. He also held operational leadership positions with a focus on high growth Software and SaaS companies. Ninos holds a Masters in Mechanical Engineering from the University College of London, a chartered accountancy (CA) qualification as well as a CPA from the state of California.

Rob serves as Chief Revenue Officer, leading revenue driving functions across the Company, including sales and new business, account management and customer success, as well as channel and partners. Prior to joining Bloomreach, Rob spent nearly five years at Adobe, first leading the specialist teams within the experience business, then leading the North and Latin America Adobe Marketing Cloud sales team for strategic new business accounts. Before Adobe, he was part of the Hybris team that built North America before its eventual acquisition by SAP, where he then ran “The Americas” for the SAP Hybris Customer Engagement and Commerce Division. Rob has also held sales leadership roles at Zilliant and Sterling Commerce, an IBM company.

Xun serves as Chief Technology Officer, leading Bloomreach’s global engineering and operations team. He is a veteran engineering executive with over 15 years of experience leading engineering teams. Xun is passionate about technology, complex engineering challenges, and building world-class teams. In the consumer space, he led the team that created the world’s highest quality cloud gaming platform: Geforce Now. In the enterprise space, he led the team that built Medallia’s cloud platform. Xun holds a Computer Engineering degree from the University of Waterloo.