Create the Pefect (Marketing) Blend for Beautiful Campaigns
With customer expectations rapidly changing, it's clear there's no one-size-fits-all approach. While expanding product lines, shades, and color palettes are key to meeting the needs of your customers, it's just as important to create relevant experiences for each customesr at every stage of the shopping journey — from offline experiences to online checkout.
Pamper your customers with 1:1 shopping experiences to drive loyalty and retention with Bloomreach Engagement. With an omnichannel marketing platform, marketers have the freedom to create personalized campaigns across all channels — email, SMS, mobile app, web, offline, and more — in a single tool. Empowered with real-time data and AI, there's nothing holidng them back from bringing every new idea to life.
Provide Truly Unique Site Experiences
Showing generic search results doesn’t cut it in today’s e-commerce market. You need to speak to your customer’s unique preferences, and our AI-driven search, merchandising, and recommendations engine makes it possible to show the right products to the right customers.
Plus, our AI is trained on the largest e-commerce dataset out there, so you can start seeing results immediately. With Bloomreach Discovery, your site goes beyond what's humanly possible with real-time results that increase order value, boost loyalty, and inspire new visitors to purchase.
Design Content That Compliments Every Customer
Your digital storefront should be as radiant as your products, and our headless content management system lets you manage your site with ease. Bloomreach Content is built for commerce, offering powerful APIs and software solutions to help you provide bespoke site experiences and capture more revenue.
Personalize your content at scale and combine it with AI-powered product discovery to deliver impactful digital experiences — all without the help of IT. You can optimize any page on your site, from articles and style guides to exclusive collections and individual products, ensuring that every touchpoint on your site is relevant, shoppable, and impactful.
Learn How Beauty Companies Across the World Use Bloomreach
Bloomreach never stops innovating and ensuring that we are getting the best solution in the market. We were already seeing success with Bloomreach’s product recommendations, but we are really happy with the upscaled real-time recommendations from Bloomreach. It is faster, more accurate, and we are able to offer more personalized recommendations to all of our customers — including our first-time visitors.
We are always looking to drive launch awareness, recruit new customers, and support our D2C site through our CRM capabilities and the campaign has definitely been a great success for Benefit. With the dashboard and analytics we have access to, as well as the reports and segmentations we can create, Bloomreach has helped us see the products that are performing best so we can optimize accordingly. Because of that, we’ve seen all of our blush sales skyrocketing versus what we saw a few months prior.
We implemented Bloomreach over a year ago and the platform has been amazing. It enables us to understand our customers better, and we’ve been able to launch four new direct marketing channels, stitching together connected customer journeys because we can see all the touchpoints in one place.
You’ll be in great company
Digital Developments in the Beauty Industry
Retail Is Getting a Whole New Look
is the expected growth in the online beauty retail market between now and 2026.
of consumers have ordered beauty products online compared to 51% in 2019.
Leveraging AI and personalization in e-commerce to merge offline and online customer data into one actionable platform should be a top priority for modern beauty retailers.
Ready to discover how Bloomreach can help your business with your challenges?
There’s a reason we’re trusted by 850+ customers worldwide. Find out today how Bloomreach can help you achieve your desired business outcomes too. Leave us a contact and an advisor will reach out to understand your requirements and schedule a time that suits you!