A common marketing strategy includes incentiziving customers to subscribe to a newsletter by offering various discounts. As new customers sign up, it’s a unique opportunity to welcome them and establish contact at the start of the relationship.
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Omnichannel Welcome Flow
The welcome flow is a communication strategy aimed at your first-time customers who recently subscribed to your newsletter. It allows you to send an incentivizing discount code via different channels such as SMS, MMS, email, or push notification. This allows you to connect with customers as soon as they subscribe, engaging with them from the time of consent.
Goal
Maturity
Channel
Tags
- Customer Experience, Customer Loyalty
Metrics
- Active Subscriber Base, CLTV, Conversion Rate, Purchase Frequency, Revenue
Industries
“Welcome flows set the tone for your company — they’re the first impression, and first impressions last. They also create brand awareness, allow your customers to get to know your company, create a new way of engaging with those customers, and help you in collecting additional data.”
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