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Distribute Top-Notch Personalized and Digitised Experiences to Your End Users
Learn how e-commerce technology has matured to the point where it works for B2B products, and evolve your fulfillment workflows by unifying the customer’s online and offline experiences.
Solve the Digital Conundrum in Distribution
Described by insiders as “very big, very old, and heavily fragmented,” the distribution industry has experiences many setbacks in recent years. That’s why it is time to move the needle and provide a self-service approach that fully automates the e-commerce journey for B2B buyers.
Relieve the “busy work” for your sales team, meet ever-increasing customer expectations and improve your bottom line with the “digital-first” mindset seen across B2C. By implanting exceptional user experiences that go beyond standing up a digital storefront, you can push past the 40% of distributors currently conducting business online and establish yourself as a true digital innovator.
Deliver Site Search That Solves Distributors’ Biggest Challenges
In consumer goods, site search is a convenience — in B2B, it’s a critical element of problem solving for buyers. But distributors now need search to perform in ways that “out of the box” search tools just can’t handle, from processing complex part numbers to recognizing what type of “glove” a buyer’s actually looking for based on their industry.
Bloomreach Discovery’s powerful search capabilities was built to handle B2B problems like these through advanced part number search, custom catalogs, semantic keyword searches, and the ability to adjust relevance and ranking based on the industry of each user. Plus, all these features scale to enterprise-tier customers across millions of products without the need to add massive merchandising teams.
Pave the Way to Success With Incredible Customer Experiences
B2B distributors have found tremendous value in a combination of Bloomreach Content and Bloomreach Discovery. Bloomreach Content offers headless content and page management to control how your brand presents itself online. Put your customers digital; experience directly in the hands of people who know your products best and have them actively and creatively manage the products that drive revenue.
Next, Organize thousands - or millions - of SKUs and turn them into profitable search results, recommendations and merchandising efforts with he power of Bloomreach Discovery self-learning AI uses natural language processing, advances attribute extraction, and vision behaviour to deliver great B2B customer experiences.
Best of Both B2B Worlds - Bigger Selection *Plus* Better Product Discovery
In dealing with numerous brands and more diversified product listings, your work is cut out for you even more then your manufacturer counterpart. Better manage your SKU count, target diverse audiences, create cohesive channels to communicate with end users about technically complicated products and build solid pathways for customers to easily learn about a part, piece, or even an entire item in an online setting.
The power dynamic between distributor and customer has shifted. If your end users cannot locate the product they’re looking for, they’ll simply click over to your competitor. Avoid any user frustration and shape cohesive, relevant and highly personalized experiences that generate more revenue with a winning combination of Bloomreach Content and Bloomreach Engagement.
Learn How Distributors Across The World Use Bloomreach
Sonepar could not achieve its digital vision as all of its companies were running as independent companies and using different technology stacks. It sought to standardize all of its companies’ technology stacks and build a new digital platform from the ground up, with search and product discovery as the “beating heart”.
Global Industrial was looking to differentiate itself from its competitors with a thought leadership approach and used Bloomreach Content and Discovery to create The Knowledge Center and prioritize relevant experiences on its website.
HD Supply realized that buyers wanted to be able to make a purchase quickly and reliably. They had to be able to facilitate its customers finding the right products fast and ensure that they could order them efficiently and go about their everyday business.
How Personalization Impacts B2B Distribution Industry
B2B Seller respondents were "Focusing on a better user experience/adding more B2C-like features (i.e. personalization, customization")
Distributors/Wholesalers rated their implementation of e-commerce personalization features as "Effective" or "Highly Effective"
Respondents said Very personalized experiences resulted in >1% market share increase vs their peers
Explore our B2B Distribution Resources
Learn about Industry Trends
Ready to discover how Bloomreach can help your business with your challenges?
There’s a reason we’re trusted by 850+ customers worldwide. Find out today how Bloomreach can help you achieve your desired business outcomes too. Leave us a contact and an advisor will reach out to understand your requirements and schedule a time that suits you!
