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Guide Customers to Solutions - Not Just Products

Bloomreach for Distributors


Distributors differentiate when they add value. In a digital-first world, differentiation comes from showing customers *everything* needed to solve their problems - including accessories, training, and services.

Join these leading distributors raising the bar on experiences

Distributors Compete on More Than Just Products

They must add value through the services and expertise they provide. Online, that means distributors must present complete solutions for customer problems. Those solutions can cross a broader range of products from different brands and suppliers, and it falls on the distributors to present the collection of products in a way that gives the customer confidence they will solve the problem.

Bloomreach for Distributors Approach

Integrate Products and Problem Solving

  • ​​​​Combine solutions that educate users about the products they need while you sell.
     
  • Become a source of knowledge in addition to a source to buy products.
     
  • Let customers use the jargon and terms they know, and return the right results - every time.

It’s very relevant to improve the ease of doing business with us to increase the share of customers. Providing a high level of ease of use and trying to take the pain out of your customer’s daily life – as long as you have an easy way of doing business then you will be a partner of choice.

Rene van Gelderen, Corporate IT Director, B&S

Digitize Expertise

Use your deep knowledge about products to create curated solutions for Guided Selling. 

  • Offer discovery based on the problem being solved, not just the product “point solution”.

  • Upsell and cross-sell with “Our Experts Recommend” widgets.

  • Choose which products you want to highlight like sales items, house brand or excess inventory.

Learn more

We are seeing improvements in conversion and average order value but also a lot of customers said 'Thank you for fixing the search!' I think it's really important that you can still tie it back to that customer experience.

Paul McCluskey, Director of eCommerce, Watsco

Empower Marketers & Developers

Bloomreach allows developers to build quickly and marketers to build, deploy and modify pages without writing any code.

  • Edit and preview content without leaving the page.

  • Drag and drop content, components and products onto the page.

  • Preview exactly how the site will look before publishing.

  • Publish updates instantly across every channel.

HD Supply Increased Revenue From Search by 16% With a Better Search Experience

Understanding that customers want to complete purchases fast, HD Supply revamped the site search experience with the ability to Add to Cart directly from the search bar. 

Our Add to Cart rate from list and product detail pages increased by 4%. That’s huge because it’s a big indication that people are successfully finding the products they want to purchase.

Brooke Logan, Sr. eCommerce Manager, HD Supply
Read the HD Supply story

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