Industry-Based Site Personalization

Tailor Website Experiences to Each Buyer's Specific Industry

Transform your B2B website into a personalized destination that adapts to each buyer’s industry needs. For example, when a contractor visits your site, they see construction-specific products prioritized in search results and recommendations. Meanwhile, food production buyers discover food-safe items and certified equipment. This targeted relevance reduces decision-making friction and positions you as an industry expert who truly understands their unique challenges.

Channel

Products:

Autonomous Search

Industries:

B2B

Goal:

Acquire Customers

Metrics:

Average Order Value Conversion Rate Lead Generation

Want to learn more about this use case?

Talk to an expert

Why Marketers Use Bloomreach for Industry-Based Website Personalization

B2B distributors struggle to serve diverse industries with generic product catalogs that force buyers to hunt through irrelevant options. You need to demonstrate industry expertise while streamlining the purchasing process. Bloomreach Discovery’s AI-powered personalization automatically identifies buyer industries and prioritizes relevant products in real time. This commerce-first approach transforms your site into a consultative experience that builds trust, reduces shopping friction, and positions you as the go-to partner for industry-specific solutions.

Get Inspired: Run Personalized Industry Experiences for Your Visitors

Industry-Specific Personalization

Create a Personalized Site Experience Based on the Buyer's Industry

For distributors serving companies across diverse industries, creating personalized experiences tailored to buyers’ specific needs makes a powerful impact. This relevance fosters trust, positioning the distributor as an authoritative partner rather than just another supplier. By presenting buyers with the most relevant products, you make decision-making easier and reduce friction.

With a personalized approach, you’ll build trust, increase purchase frequency, and position yourself as a trusted advisor for long-term business growth.

Recommended Products: Autonomous Search

How It Works

Configure industry-specific product catalogs and tagging systems to identify which products serve different sectors (e.g., aerospace, food production, or manufacturing).

Implement buyer identification through login data, company domains, or account information to automatically detect their industry affiliation.

Set up personalized search algorithms that prioritize industry-relevant products in search results based on the buyer’s detected industry.

Create dynamic category pages that highlight industry-specific product collections, certifications, and compliance requirements.

Buyers experience a tailored website where every search, recommendation, and product display aligns with their industry’s unique requirements and standards.

B2B Distributors +25% Avg. Order Value

Wolseley Uses Bloomreach To Elevate B2B Product Search for Higher RPV

Learn More

Campaigns Built Using Industry-Specific Site Personalization

Wolseley transformed its product discovery experience by implementing Bloomreach Discovery’s relevance by segment feature to serve tailored search results based on each customer’s industry. So, a plumber searching for “pumps” now sees plumbing-specific products, while an HVAC professional sees heating and cooling equipment.

This industry-based personalization drove remarkable results:

– Conversion rates increased 9.6 percentage points

– Average order value grew 25%

– Customers spent £24.17 more per order

– Just five targeted segments generated 53% of overall search orders

These results demonstrate how precise personalization creates faster paths to purchase.

Target Audience for Industry-Tailored Website Experiences

B2B distributors serving multiple industries, industrial suppliers with diverse product catalogs, specialty equipment vendors, and technical product distributors.

Particularly valuable for companies selling to:

– Aerospace

– Food production

– Manufacturing

– Healthcare

– Automotive

These sectors often require industry-specific certifications and compliance, making targeted personalization essential for trust and conversion.