Opportunity
Personalize for every customer based on their industry. Deliver a higher quality search experience by showing the right results for industry-specific products instead of generic results.
Example
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If a person who works at a hospital searches for “gloves,” you can automatically show sterile surgical gloves higher up in the results.
- Meanwhile, if someone from a landscaping company also searches for “gloves,” they’ll see outdoor work gloves instead.
Value
Personalizing search results for each customer will give them a more seamless experience, which in turn will improve conversion rate and revenue.
