Urbanstems is a seamless, one-of-a-kind flower delivery service that is helping to make anyone’s day from coast to coast. The company is dedicated to making sending flowers a personalized, modern experience.
Better understand customer segments and utilize this insight in advertising.
Create highly personalized experiences for every customer.
Improve customer retention by transitioning one-time buyers into loyal customers.
Free up its internal team to focus on strategic initiatives rather than manual data compilation.
Urbanstems’ challenges included limited reporting capabilities in previous platforms, technical limitations, and inefficiencies in audience segmentation and campaign management.
Providing a single source of truth for customer data, enabling a full view of the customer journey.
Offering customizable reporting tools that go beyond the limitations of other ESPs.
Automating audience segmentation and advertising, saving time and improving campaign efficiency.
Empowering the team to focus on strategic roles, driving long-term growth and better marketing outcomes.
With Bloomreach, Urbanstems has increased retention among top customer cohorts, improved personalization, and unlocked the potential to work smarter and more efficiently.
One of the biggest problems we were looking to solve is really understanding our customer segments better — not even just understanding them, but being able to utilize those within our advertising. Trying to pull that data out of a database was a challenge before Bloomreach.
Chris Hodge
Paid Media Manager, Urbanstems
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The text in this case study was created using AI-based transcription and summarization tools. Minor edits were made for clarity. The copy reflects the views expressed in the original video.
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