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How UrbanStems Executes Endless Possibilities With Bloomreach

Industry: Retail

Urbanstems is a seamless, one-of-a-kind flower delivery service that is helping to make anyone’s day from coast to coast. The company is dedicated to making sending flowers a personalized, modern experience.

Products

Email Marketing

Build Segments & Audiences

SMS and Messaging

Bloomreach Engagement

Ads and Retargeting

Marketing Intelligence and AI

Ecommerce Marketing Analytics Tools

Omnichannel Orchestration

Challenge

Urbanstems aims to:

Better understand customer segments and utilize this insight in advertising.
Create highly personalized experiences for every customer.
Improve customer retention by transitioning one-time buyers into loyal customers.
Free up its internal team to focus on strategic initiatives rather than manual data compilation.

Urbanstems’ challenges included limited reporting capabilities in previous platforms, technical limitations, and inefficiencies in audience segmentation and campaign management.

Solution

Bloomreach Engagement addresses Urbanstems’ challenges by:

Providing a single source of truth for customer data, enabling a full view of the customer journey.
Offering customizable reporting tools that go beyond the limitations of other ESPs.
Automating audience segmentation and advertising, saving time and improving campaign efficiency.
Empowering the team to focus on strategic roles, driving long-term growth and better marketing outcomes.

With Bloomreach, Urbanstems has increased retention among top customer cohorts, improved personalization, and unlocked the potential to work smarter and more efficiently.

One of the biggest problems we were looking to solve is really understanding our customer segments better — not even just understanding them, but being able to utilize those within our advertising. Trying to pull that data out of a database was a challenge before Bloomreach.

Chris Hodge

Paid Media Manager, Urbanstems

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The text in this case study was created using AI-based transcription and summarization tools. Minor edits were made for clarity. The copy reflects the views expressed in the original video.

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How UrbanStems Executes Endless Possibilities With Bloomreach

Challenge

Solution

Chris Hodge

Paid Media Manager, Urbanstems

Request Demo

Recommended Case Studies

Pollard Banknote Builds Real-Time Customer Journeys With Bloomreach Engagement

Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign

How Sazka Uses Bloomreach To Deliver Successful Omnichannel Campaigns

Use Cases That Could Help

Unlock Growth with Bloomreach

What to Expect in Your 30-Minute Chat

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