Fewer Emails. More Revenue: Watch our Senior Consultant build emails that top retailers use to drive +50% CRM revenue. Join Live Email Demo, Dec 10th

FR Français DE Deutsch

Content / Discovery Product Discovery and CMS

Engagement Platform Please login through the link in
your invite email

Products
Why Bloomreach
Industries
Customers
Resources

Schedule a Demo

All Case studies

Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

Industry: Grocery

Partner: Antavo

Yeo Valley Organic is Britain’s largest organic brand, serving over nine million households yearly. Founded by the Mead family — whose farming ancestry traces back to the 15th century — the Somerset-based company has grown to become the UK’s third-largest yogurt brand.

Products

Bloomreach Engagement

increase in purchase activity

from active loyalty members

ROI

vs. cost of program

+ 51

increase in redemption behavior

Challenge

Yeo Valley Organic wanted to strengthen its community-focused appeal beyond supermarket shelves while rewarding customers who choose organic products. However, its existing loyalty approach wasn’t maximizing engagement or business impact.

The brand needed a platform that could deliver its unique “Farm to Fridge” experience digitally while maintaining its core values of fun, inclusivity, and community support.

Solution

The combination of Bloomreach Engagement and Antavo AI Loyalty Cloud transformed Yeokens (Yeo Valley Organic’s loyalty program) into a comprehensive digital community platform that delivers personalized experiences while maintaining operational efficiency.

Three key improvements that changed everything:

Unified digital ecosystem = seamless customer journey from purchase to reward. Bloomreach and Antavo allowed Yeo Valley Organic to consolidate all loyalty features — rewards, challenges, games, and farm experiences — into one integrated platform accessible via QR codes on every product.
Advanced gamification suite = higher engagement across all demographics. Beyond the signature “Dairy-Go-Round” spinning game, the platform now includes targeted challenges (like earning free coffee after banking three products in six months),
Autonomous program management = faster innovation and reduced operational costs. The platform gave Yeo Valley Organic’s team direct control over loyalty mechanics, enabling them to launch new campaigns, adjust rewards, and respond to customer feedback without external dependencies.

Here’s How It Worked:

Customer purchases Yeo Valley Organic product → Nearly all items include QR code and/or 14-digit code
Code scan/entry via digital portal → Yeokens automatically credited to customer account
Reward redemption → Members redeem Yeokens for merchandise, experiences, or exclusive farm visits

We do loyalty because we think it’s right. We’re really encouraged by everybody who makes that choice to purchase an organic product — so why not recognize and reward that good choice they’ve made? Bloomreach and Antavo have been instrumental in allowing us to tailor our loyalty efforts for each customer’s preferences, and now we can offer them something unique.

Rebecca Hehir

Head of Communications at Yeo Valley Organic

Results

The revamped Yeokens program delivered measurable business impact:

2X increase in purchase activity: Active loyalty members buy almost twice as much as regular customers.
3x ROI vs. cost of program
51% increase in redemption behavior

Plus, the program expanded with a successful rollout of leaderboards and enhanced challenge mechanics, and the brand has plans for further AI-powered personalization features with Bloomreach and Antavo.

Request Demo

Still struggling to turn one-time buyers into loyal customers?

See what happens when your loyalty program becomes a community-building engine — book a demo today and learn how it can.

Recommended Case Studies

Unlock Growth with Bloomreach

We know your time is valuable, so let’s cut to the chase.

This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Marketing Automation, Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.

What to Expect in Your
30-Minute Chat

A clear view of where you stand and what’s holding you back.
A no-fluff comparison of your options—and how Bloomreach stacks up.
No sales pressure. No wasted time. Just real answers to help you move forward.

Schedule a Time to Connect