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Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

Industry: Grocery

Partner: Antavo

Yeo Valley Organic is Britain’s largest organic brand, serving over nine million households yearly. Founded by the Mead family, Yeo Valley Organic started with natural yogurt and over the years has invented, experimented, tasted, and created products that are being served around the world.

Products

Bloomreach Engagement

increase in purchase activity

from active loyalty members

ROI

vs. cost of program

+ 51

increase in redemption behavior

Challenge

Yeo Valley Organic wanted to strengthen its community-focused appeal beyond supermarket shelves while rewarding customers who choose organic products. However, its existing loyalty approach wasn’t maximizing engagement or business impact.

The brand needed a platform that could deliver its unique “Farm to Fridge” experience digitally while maintaining its core values of fun, inclusivity, and community support.

Solution

The combination of Bloomreach Engagement and Antavo AI Loyalty Cloud transformed Yeokens (Yeo Valley Organic’s loyalty program) into a comprehensive digital community platform that delivers personalized experiences while maintaining operational efficiency.

Three key improvements that changed everything:

Unified digital ecosystem = seamless customer journey from purchase to reward. Bloomreach and Antavo allowed Yeo Valley Organic to consolidate all loyalty features, including rewards, challenges, games, and farm experiences, into one integrated platform accessible via QR codes on every product.
Advanced gamification suite = higher engagement across all demographics. Beyond the signature “Dairy-Go-Round” spinning game, the platform now includes targeted challenges (like earning free coffee after banking three products in six months).
Autonomous program management = faster innovation and reduced operational costs. The platform gave Yeo Valley Organic’s team direct control over loyalty mechanics, enabling them to launch new campaigns, adjust rewards, and respond to customer feedback without external dependencies.

Here’s How It Worked:

Customer purchases Yeo Valley Organic product → Nearly all items include QR code and/or 14-digit code
Code scan/entry via digital portal → Yeokens automatically credited to customer account
Reward redemption → Members redeem Yeokens for merchandise, experiences, or exclusive farm visits

We do loyalty because we think it’s right. We’re really encouraged by everybody who makes that choice to purchase an organic product, so why not recognize and reward that good choice they’ve made? Bloomreach and Antavo have been instrumental in allowing us to tailor our loyalty efforts for each customer’s preferences, and now we can offer them something unique.

Rebecca Hehir

Head of Communications at Yeo Valley Organic

Results

The revamped Yeokens program delivered measurable business impact:

2X increase in purchase activity: Active loyalty members buy almost twice as much as regular customers.
3x ROI vs. cost of program
51% increase in redemption behavior

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