To build the personalized experiences its customers deserved, Nuki turned to Bloomreach.
Our autonomous marketing platform consolidates Nuki’s zero-party and first-party data into a single customer view, creating real-time profiles of each customer. With this foundation, the company can orchestrate personalized, automated customer interactions across every channel, with each user’s preferences, past purchases, and loyalty status informing their experience.
“Bloomreach helps us unify data from different touchpoints and personalize experiences across email, ads, and our website,” explained Werner Sammer, Marketing Automation Manager at Nuki. “Now, every communication reflects the customer’s real relationship with the brand.”
To make sure loyalty played a key role in each customer’s journey, Nuki also decided to revamp the Nuki Club, leveraging the trusted partnership between Bloomreach and Antavo to do so.
The revamped Nuki Club now offers members richer incentives, including a four-stage Refer-a-Friend program and a personalized onboarding journey that begins the moment a customer joins.
How It Works
To ensure every Nuki Club member’s experience feels tailored from the start, the brand created a welcome survey campaign using Bloomreach. New members are invited to answer a few quick questions about their preferences in exchange for a 10% off voucher, giving Nuki valuable zero-party data that informs future communications and loyalty experiences.
At the same time, the new Refer-a-Friend program rewards Nuki Club customers with vouchers whenever they hit referral milestones by introducing new users to the Nuki brand.
Antavo and Bloomreach’s seamless integration makes this a streamlined process — Antavo manages these milestone levels and creates vouchers for unlocked rewards, while Bloomreach triggers real-time campaigns for each progression in a customer’s loyalty status.
With data from the loyalty program flowing seamlessly into Bloomreach, every member profile is enriched in real time. This means every email, ad, and on-site interaction incorporates a customer’s loyalty status, ensuring personalized journeys evolve with each touchpoint.
