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ClickCease by CHEQ Reduces Trial Attrition With AI-Powered Email Automation

ClickCease by CHEQ protects Google Ads, Facebook Ads, Microsoft Ads, and websites against fake traffic using cutting-edge technology, helping marketers and agencies avoid wasted spend and make decisions based on accurate data. 

Powered by the only integrated Traffic, Threat, and Identity Intelligence Engine, ClickCease distinguishes legitimate users from bad actors — human, AI agent, or bot — and, in real-time, delivers granular, context-specific insights to marketing, commerce, and security platforms.

Cheq
18
%
Trial attrition reduction from email campaigns
since implementing Bloomreach
23
%
conversion uplift from email campaigns
since implementing Bloomreach
52
%
higher email open rates
since implementing Bloomreach

Challenge

With a diverse audience of ecommerce managers and marketers with unique business needs, ClickCease knew that a personalized marketing strategy was key to connect with its customers, maintain engagement, and nurture valuable relationships.

The limits of ClickCease’s previous email platform made this goal a real challenge — static campaigns, manual journey orchestration, and disconnected data sources made it difficult to craft the hyper-relevant messages that ClickCease envisioned.

ClickCease needed a solution that could:

  • Unify all its data sources to build comprehensive, actionable customer profiles
  • Automate key touchpoints in the self-serve customer journey and orchestrate engaging, loyalty-building campaigns
  • Personalize communications at scale with modern workflows and the power of AI

Solution

By partnering with Bloomreach, ClickCease gained a 360-degree view of its audience and the tools necessary to build flexible, automated self-serve experiences.

Bloomreach’s Snowflake integration made this a straightforward process, connecting all of the brand’s data systems in one solution to unify customer insights, power real-time triggers, and orchestrate smarter campaigns.

“Bloomreach integrated directly with our existing CRM and analytics infrastructure,” explained Maik Dassa Zill, Senior Email Marketing Manager at CHEQ. “The setup of initial use cases, such as onboarding emails and win-back emails, took less than a week.”

Now, crucial touchpoints in ClickCease’s customer journey are shaped by real-time data, responding to customer behavior in the products and informed by their individual relationship with the brand. Loomi AI ensures that every campaign is tailored to each recipient, fostering the adaptive experiences that engage and retain ClickCease’s audience.

How It Works

  1. Unified customer profiles: All of ClickCease customer data, including preferences, campaign interactions, product usage, and lifecycle data, is consolidated into real-time profiles.
  2. Behavior-based automation: With real-time data fueling campaigns, ClickCease can build scenarios that trigger instantly based on a customer’s behavior. Critical journeys like trial sign-up campaigns and trial attrition prevention efforts adapt to serve the next best step in a recipient’s journey.
  3. AI-driven optimization: Leveraging Loomi AI, ClickCease personalizes campaigns on an individual level. Send time optimization launches campaigns at the best time based on a customer’s previous interactions, and contextual personalization tailors messaging to speak directly to their unique needs.
case-study-image@2x-1

Bloomreach helped us transform our self-serve marketing strategy from ‘mass send’ to ‘smart send.’ Now we can orchestrate data-driven journeys and trigger hyper-personalized campaigns, which has increased engagement and retention across the board.”

 

 

Cheq

Maik Dassa Zill

Senior Email Marketing Manager at CHEQ

Results

ClickCease has achieved measurable improvements across its email marketing program, including:

  • 52% higher open rates
  • 38% higher click-through rates
  • 23% conversion uplift
  • 18% reduction in trial attrition

Reengagement efforts in particular have produced incredible results. Thanks to Loomi AI-powered personalization, the brand’s “Spring Offer” campaign that targeted customers at risk of churning saw a 19% higher click-through rate and 23% conversion uplift — becoming ClickCease’s best-performing reengagement campaign of the quarter.

With Loomi AI now embedded in its self-serve marketing operations, the brand plans to build on these wins, lean further into data-driven journeys, and leverage more AI-powered capabilities to build stronger, more authentic connections.

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