Fewer Emails. More Revenue: Watch our Senior Consultant build emails that top retailers use to drive +50% CRM revenue. Join Live Email Demo, Dec 10th

FR Français DE Deutsch

Content / Discovery Product Discovery and CMS

Engagement Platform Please login through the link in
your invite email

Products
Why Bloomreach
Industries
Customers
Resources

Schedule a Demo

See All Use Cases

AIEmail

AI-Driven Send Time Optimization

Reach Customers When They're Most Likely To Engage

AI-powered send time optimization analyzes each customer’s engagement patterns to deliver messages at the perfect moment. Loomi AI learns when your customers are most active — whether that’s 6 a.m. for early risers or 9 p.m. for night owls — and automatically schedules campaigns accordingly. This precision timing transforms how brands connect with their audience, maximizing engagement while respecting customer preferences.

Channel

Bloomreach showing how their product can intelligently limit the number of campaigns customers receive with AI-powered smart frequency policy

Bloomreach showing how their product can use AI to automatically send marketing campaigns to customers at the optimal time for engagement

01/03

Products:

Marketing Automation

Industries:

B2B Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Reengage Subscribers

Metrics:

Active Subscribers

Want to learn more about this use case?

Talk to an expert

Why Marketers Use Bloomreach for Send Time Optimization

Poor timing kills campaign performance — even great content gets ignored when sent at the wrong moment. You need to balance frequency without overwhelming customers or missing opportunities. Bloomreach Engagement’s Loomi AI eliminates guesswork by analyzing individual customer behavior patterns to predict optimal send times and frequencies. This intelligent automation helps you achieve higher engagement rates while maintaining customer satisfaction and reducing unsubscribes.

Get Inspired: Run Timely Customer Messaging Campaigns

Email Send Time

SMS Send Time

Multi-Channel

Intelligently Limit the Number of Campaigns Customers Receive With Our AI-Powered Smart Frequency Policy

Loomi AI dynamically adjusts campaign frequency for each customer based on their interaction patterns rather than applying fixed limits. Highly engaged customers receive every relevant email, while low-engagement customers are limited to one email per week. This personalized approach increases customer satisfaction, reduces unsubscribes, and improves overall engagement rates.

Use AI To Automatically Determine When To Send an SMS

Loomi AI’s optimal send time prediction determines the exact time of day each customer is most likely to engage with SMS campaigns. For example, night owl customers receive messages around 9 p.m. when they typically check their phones after busy days. This precision timing increases engagement, customer satisfaction, and conversion rates by respecting individual communication preferences.

Use AI To Automatically Send Campaigns to Customers at the Right Time

Loomi AI calculates optimal send times across email and SMS channels based on past engagement data, then personalizes messages with products frequently bought together. If a customer tends to check their email at 6 a.m., they’ll receive campaigns at that time. The content will also include recommendations based on recent purchase patterns. This dual optimization boosts both engagement and conversion rates across all marketing channels.

How It Works

Loomi AI analyzes each customer’s historical engagement data to identify their optimal communication windows across email and SMS channels.

The system creates individual timing profiles based on when customers typically open, click, and engage with your messages.

For send time optimization, campaigns are automatically scheduled to reach each customer during their peak engagement hours.

High-engagement customers receive more frequent communications, while low-engagement customers get reduced frequency to prevent unsubscribes.

The AI continuously learns and refines predictions as new engagement data becomes available.

Customers receive perfectly timed messages that feel natural and relevant, leading to higher satisfaction and conversion rates.

Target Audience for Time-Based Communication Strategies

Retail brands struggling with email fatigue, travel companies managing diverse customer time zones, beauty brands with varied customer engagement patterns, and food & beverage companies balancing promotional frequency. Particularly valuable for businesses with large email lists experiencing declining open rates or high unsubscribe rates.