By adopting Bloomreach, IIAA gained the all-in-one marketing platform it needed to unify customer data, automate workflows, and create intelligent, behavior-based campaigns that drive both engagement and revenue.
Bloomreach integrated seamlessly with IIAA’s brand ecosystems, allowing IIAA to leverage real-time insights to power hyper-personalized communication across each of its brands — all from one central platform.
“Bloomreach has enabled many unique use cases for our business,” explained Kate Hodgkinson, Digital & Advocacy Director at IIAA. “Without it, we would have been scratching our heads about how to achieve our business goals.”
How It Works
Unified customer data: Bloomreach consolidates data across IIAA’s four brands, building complete customer profiles that track browsing behavior, purchases, and preferences across channels.
Sophisticated segmentation: IIAA’s marketing team leveraged Bloomreach to develop an advanced segmentation framework to meet the needs of its audience — customers who are research-driven and expect expert-led, relevant content. Website visitors are identified according to their specific skin concerns, allowing IIAA to deliver emails, weblayers, and ads that align perfectly with customer interests.
Behavior-based automation: Through abandoned-browsing triggers, replenishment journeys, and dynamic follow-ups, IIAA sends timely, meaningful communications. For instance, if a customer engages with an initial content-driven email, Bloomreach automatically triggers a second, more sales-focused message — while temporarily excluding them from standard newsletters to prevent over-communication.
Seamless multi-brand integration: Bloomreach connects directly to IIAA’s ecommerce, analytics, and web systems, making it possible for its lean team to replicate successful use cases across all four brands, accelerating cross-brand growth and consistency.
