Sazka is the largest lottery and gaming company in the Czech Republic, with a strong digital presence and millions of active customers. The company offers a range of gaming experiences, including lotteries, sports betting, and instant games — both online and through a robust mobile app. Sazka is focused on delivering seamless, engaging, and personalized experiences to its users across multiple digital channels.
How Sazka Uses Bloomreach To Deliver Successful Omnichannel Campaigns
Challenge
We wanted to unify our tools and get serious about personalization.”
The team had three strategic priorities: leverage existing integrations, go all-in on one-to-one personalization, and better engage mobile app users with richer experiences. Doing all that while scaling communication across 11 channels was the next big leap.
- Disjointed tools = fragmented campaigns. Multiple platforms managed different parts of the customer journey, making it hard to deliver a cohesive experience.
- Personalization gaps = limited customer impact. Messaging lacked the precision needed for one-to-one relevance, holding back conversion and loyalty.
- Missed opportunities in-app = under-leveraged mobile channels. Rich push and in-app messaging weren’t fully activated, leaving a key engagement channel underutilized.
“Thanks to Bloomreach, we’ve been able to see things that once seemed impossible and deliver campaigns through multiple communication channels.”
Peter Chromy, CRM manager, Sazka
Solution
Sazka implemented Bloomreach Engagement to unify customer communications, personalize at scale, and activate all channels from one platform.
- One platform = campaign orchestration unlocked. Bloomreach replaced two legacy campaign systems, centralizing all messaging in a single workspace for multiple teams.
- Simple, user-friendly UI = rapid adoption across departments. A simple, intuitive interface made it easy for teams—from marketing to VIP management—to work from the same system.
- Multichannel reach = personalized offers at the perfect time. With 11 communication channels under one roof, Sazka can deliver the right message, to the right customer, at the right time — across web, email, mobile, and more.
- Custom flexibility + support = impossible integrations made real. With strong business and technical support from Bloomreach, Sazka has been able to implement integrations that once seemed impossible, accelerating innovation and time-to-market.
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- A clear view of where you stand and what’s holding you back.
- A no-fluff comparison of your options—and how Bloomreach stacks up.
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