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Loopia Group Boosts Workflow Efficiency by 50% With Bloomreach

Industry: Telecommunications

Loopia Group is a leading provider of web hosting and domain registration services, empowering businesses and individuals to establish and grow their online presence. Known for user-friendly solutions, they are a trusted partner for digital success.

Products

Email Marketing

Web Personalization

Bloomreach Engagement

Marketing Intelligence and AI

Omnichannel Orchestration

+ 50

increase in workflow efficiency

+ 30

faster campaign launches

Challenge

Loopia Group set out to enhance customer interactions and improve communication with their existing customers. These goals were critical to delivering seamless experiences and building stronger relationships. However, they faced several challenges:

Fragmented tools = inefficiency: Managing multiple tools across teams created silos, wasted time, and slowed down workflows.
Manual processes = lost productivity: Routine tasks like email campaigns and customer interactions required significant manual effort, limiting scalability.
Complex automation = high dependency: Automating workflows required developer resources, making it difficult to implement changes quickly.
Inconsistent communication = missed opportunities: Without timely, personalized messaging, customer engagement suffered.

Solution

Bloomreach provided Loopia Group with a unified platform to streamline processes, automate workflows, and improve communication.

Consolidated tools = streamlined operations: Bloomreach brought all tools under one roof, eliminating silos and saving time.
Automated workflows = scalable efficiency: Email campaigns and customer interactions were automated, reducing manual effort and enabling real-time responses.
Robust support = faster problem-solving: Tutorials, resources, and responsive support empowered the team to resolve issues quickly and maximize platform capabilities.

Here’s how it worked:

Trigger: Customer interacts with Loopia Group’s website or services.
Action: Bloomreach automatically sends personalized emails or triggers actions based on customer behavior.
Outcome: Real-time, relevant communication improves engagement and reduces manual intervention.

Bloomreach has several features which really helped me save time. Before Bloomreach, I had to use multiple mailing tools. At times, this meant using four different tools, which was a huge waste of time. The big success of using Bloomreach was getting everything under one roof. I could create a campaign or a similar project all by myself. Personally, I find this is a huge accomplishment.

Simon Siplak

Head of Performance Marketing, Loopia Group

Results

Loopia Group saw value quickly, with Bloomreach integrating seamlessly into their existing tech stack. The team leveraged tutorials and support to get up to speed, achieving automation within weeks.

50% increase in workflow efficiency: Consolidating tools and automating processes saved significant time.
30% faster campaign launches: Reduced dependency on developers allowed the team to execute campaigns more quickly.
Improved customer engagement: Real-time, personalized communication strengthened relationships and boosted satisfaction.

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The text in this case study was created using AI-based transcription and summarization tools. Minor edits were made for clarity. The copy reflects the views expressed in the original video.

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Loopia Group Boosts Workflow Efficiency by 50% With Bloomreach

Challenge

Solution

Here’s how it worked:

Simon Siplak

Head of Performance Marketing, Loopia Group

Results

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