Industry: Sport Organizations
Founded in 1892, Newcastle United Football Club is one of England’s most historic football clubs, rooted in Newcastle upon Tyne and supported by millions worldwide.
Today, the club’s mission extends far beyond the pitch — to engage every supporter with experiences that reflect the pride, passion, and community at the heart of Newcastle United.
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In the fast-paced environment of modern football, Newcastle United wanted to create the most meaningful relationships with its fans. Tailoring communications for all its supporters — from matchday ticket buyers and retail customers to international fans — was a top priority, prompting the club to look for a platform that could scale with its evolving needs.
Limited automation, inflexible segmentation, and time-consuming campaign workflows created bottlenecks that hindered the personalized experiences that Newcastle United aimed for. To make its fan-focused strategy come to life, the club needed a solution that could:
By partnering with Bloomreach, Newcastle United gained everything it needed to create real-time, personalized touchpoints that keep every fan engaged.
“The initial integration was seamless and designed as a phased approach,” explained Liam Sisterson, CRM Marketing Manager at Newcastle United FC. “We knew the breadth of Bloomreach’s capabilities and were able to unlock powerful tools right away. Each month, we continue to enable additional features to further strengthen our digital footprint.”
Bloomreach has transformed our CRM efforts from reactive communications into a proactive engagement engine. It’s helped us deliver more relevant experiences, increase fan satisfaction, and drive meaningful results.
With Bloomreach, Newcastle United has redefined how it engages with fans — creating more personalized, timely, and effective communications that keep its global audience connected.
With Bloomreach’s intuitive workflows and automation, Newcastle United’s marketing team can now work at a new level of speed and scale. The platform has reduced campaign build time by 40%, giving the team more room to focus on strategy and creativity.
“From a workflow perspective, Bloomreach has significantly streamlined our campaign planning and execution,” said Sisterson. “And the ability to test, optimize, and analyze campaigns within a single platform has improved our agility and performance.”
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