American gaming company WildTangent had given away free games to returning customers and other members of its target audience before. So why not increase the stakes? It did with its “six free games” campaign.
American gaming company WildTangent had given away free games to returning customers and other members of its target audience before. So why not increase the stakes? It did with its “six free games” campaign.
Products
WildTangent, a Bloomreach customer since late 2018, set out to give gamers a chance to play several PC games for free while many had few other things to do in 2020.
WildTangent’s creative campaign idea combined with Bloomreach Engagement helped entertain gamers through the dog days of 2020.
The “six free games” campaign was born when WildTangent launched a unique promotion with a partner that allowed it to give away six free games, in the format of game codes, via email and in a service presentation to the partner’s customers.
WildTangent used multiple features of Bloomreach Engagement, which is hosted on the Google Cloud Platform (GCP), in this campaign including vouchers, email campaigns, scenarios, and weblayers.
The Bloomreach Engagement scenario was crafted carefully to optimally serve customers receiving game codes. In order to offer multiple game codes, six different voucher lists were connected into a single Bloomreach Engagement scenario.
An event for each game code was recorded, enabling WildTangent to run many voucher campaigns without having to create new customer attributes each time.
We work with a lot of different partners to expand our user base and attract new interest. Using Bloomreach Engagement allowed us to connect with users and guide them through the processes associated with this campaign. Bloomreach Engagement helped make this campaign happen.
Thanks to a fantastic offer and optimally planning out the scenario, WildTangent increased its voucher code redemption rate to 47% from 5% through the use of emails and on-site messaging encouraging users to redeem their game codes. That’s an increase of over nine times the original amount.
To learn more about WildTangent’s successful campaign, check out our customer success story on our Bloomreach Blog.
We know your time is valuable, so let’s cut to the chase.
This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.
Schedule a Time to Connect
Home - Case Studies - How WildTangent Used Bloomreach Engagement to 9X Voucher Redemption Rate
bloomreach
Discover powerful new Bloomreach capabilities – real-time AI that gives you strategic control and maximizes every customer interaction.
Products
Autonomous Marketing
Personalize marketing in real-time across email, sms, app, website, and more.
Autonomous Search
Ecommerce search and merchandising with advanced AI from Nvidia and Google.
Conversational Shopping
Harness the power of conversational AI to unlock a new revenue channel.
Products
Marketing Automation
AI-powered marketing that automates, personalizes, and converts.
Search and Merchandising
AI-native commerce search that maximizes revenue per visitor.
Conversational Shopping
AI-driven shopping conversations that scale your best sales associate.
Product Tours
See the real product in action – fast, interactive, and on your terms.
Solutions
Integrations
Technology Partners
Become a Partner
Resources
The Edge Summit
London & New York, Sep 2024
Pricing
There Is No Upgrade From Bloomreach
Find the perfect package for your business. Unify all your customer and product data and deliver connected customer experiences with our three commerce-specific products.
Book a call with one of our experts
About Us
Life With Bloomreach
Watch this video to learn what your life could look like when you use Bloomreach.
Products
Autonomous Marketing
AI-powered marketing automation that personalizes, automates and converts.
Autonomous Search
AI-native commerce search and merchandising that maximizes revenue per visitor.
Conversational Shopping
AI-driven shopping conversations that scale your best sales associate.