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Plus1 Saves 10 Hours Weekly With Bloomreach and Snowflake

Industry: Financial Services

Partner: Snowflake

Plus1 is a Nordic fintech lender offering consumer loans with a focus on responsible lending, transparent pricing, and fast digital onboarding. The company helps customers consolidate existing loans and lower their monthly costs across the region.

hours

per week saved

on manual data handling

Challenge

Plus1 needed to scale personalized lending communications in a highly competitive market where acquisition costs were rising, regulations were tightening, and customers expected transparent, timely engagement.

Plus1’s marketing operations faced critical bottlenecks:

Limited customer data depth = missed automation opportunities. A previous platform couldn’t handle lending-specific attributes like loan status, due dates, or repayment behavior. This meant critical lifecycle journeys — upsells, top-ups, pre-collection reminders — were either impossible to automate or required constant manual intervention.
Fragmented data quality = wasted effort and errors. Manual data preparation, sync issues, and incomplete customer records led to segmentation inaccuracies and duplicate work. The marketing team spent hours cleaning data instead of building campaigns.
Basic automation = high CAC and poor retention. Without event-triggered journeys or real-time customer insights, Plus1 couldn’t deliver timely, relevant messages. This drove up customer acquisition costs and left retention opportunities on the table.
Engineering dependency = slow execution. Every campaign adjustment or new journey required technical resources, creating bottlenecks that prevented the team from responding quickly to market changes.

For Plus1, being able to communicate with precision — at the right moment in the customer’s financial journey — wasn’t just a nice-to-have. It was essential for profitability, compliance, and customer trust.

Solution

Plus1 chose Bloomreach integrated with Snowflake to communicate with customers with precision and at the right moment in their journey. The brand is using LoomiAI to unlock real-time lending data and automate complex lifecycle journeys.

What changed:

Real-time lending attributes = smarter automation.
By connecting Bloomreach to Snowflake, Plus1 brought loan statuses, due dates, repayment history, and transaction details directly into the platform. This gave marketers a complete, up-to-date view of each customer’s financial situation — no manual exports or overnight batch jobs. They could now trigger campaigns based on real lending events, not static lists.

Event-driven journeys = less manual work, more revenue.The team automated critical flows that were previously impossible or too time-intensive to manage. Upsell and top-up campaigns now run automatically based on dynamic eligibility checks. Pre-collection messages are triggered by repayment behavior, arriving exactly when customers need a nudge. Renewal and retention flows adjust based on each customer’s financial situation, improving engagement without increasing workload.

Centralized logic = faster execution and better collaboration.
Instead of relying on engineering for every campaign change, the marketing team now builds and tests journeys directly in Bloomreach. Segmentation rules, triggers, and messaging logic live in one place, which means faster iteration and smoother collaboration between marketing and data teams.

Here’s how it worked:

Customer takes action (e.g., completes a loan payment, becomes eligible for a top-up, approaches a due date) →
Snowflake sends updated loan data to Bloomreach (loan status changes, eligibility flags update, payment history refreshes) →
Bloomreach evaluates customer eligibility using enriched attributes and lifecycle stage →
Relevant journey triggers automatically (pre-collection reminder, upsell offer, top-up invitation, renewal campaign) →
Customer receives timely, personalized message via email or SMS →
Plus1 sees higher conversions and better repayment behavior without manual intervention

Since integrating Snowflake with our Bloomreach account, we’ve seen a significant uplift in data quality, automation capabilities, and overall reliability across our campaign scenarios. We now have access to deeper and more complete customer data, giving us a clearer understanding of behavior, lifecycle stage, and engagement potential.

Erika Hansson

Head of CRM & MA, Plus1

Results

Plus1 transformed lending marketing operations, moving from manual workarounds to automated, data-driven campaigns:

10 hours saved per week on manual data handling, segmentation prep, and campaign building
Significantly improved data accuracy with real-time Snowflake integration, eliminating sync issues and reducing errors across platforms
Advanced lifecycle journeys now fully automated, including upsell flows, top-up campaigns, pre-collection triggers, and renewal sequences—previously impossible or too manual to maintain
Faster campaign execution with marketing team building and testing journeys independently, no longer dependent on engineering for every change

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Still struggling with fragmented lending data and manual campaign workarounds?

See what happens when your customer data works as hard as your team does. Book a demo and discover how real-time lending attributes can automate the journeys driving revenue and retention.

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