Profit-Focused Ad Targeting Powered by AI

Use Case
Industry

Beauty

Fashion

Food & Beverage

Furniture and Home Goods

Outdoor Equipment & Sports

Pets

Retail

Travel & Hospitality

Consumer Electronics

Channel

Ads and Social

The details

Opportunity

Reduce your customer acquisition cost (CAC) on platforms like Facebook, Snapchat, and TikTok. Loomi pinpoints customers who generate low or negative profits for your business. By syncing this segment with your audience, you can exclude them from ad retargeting efforts.

Value

Lower CAC and increase profitability.

Example
  • Loomi identifies that customers who purchase low-cost items from your online store tend to have a negative lifetime value. By excluding this segment from your ad retargeting efforts on platforms like Facebook and TikTok, you can allocate your marketing budget more effectively toward customers who are likely to bring higher profits, thus optimizing your CAC.
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