Opportunity
Optimize search for each customer by highlighting products they’ve purchased in the past. This also streamlines the search process and avoids having customers sift through search results to find the same products.
Example
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If an office manager regularly buys a certain brand of pens, highlight them the next time they visit your site to make it easier to find the items they need.
- If a customer buys something that needs to be regularly restocked like pet food, highlight the same pet food brand when they revisit the site.
Value
Showing previously purchased items makes it even easier for customers to repurchase those products, increasing revenue and customer loyalty.