Use Geo-Based Targeting To Curate Promotions to Specific Audiences

Use Case
Industry

Retail

Channel

Category Pages

Results Pages

The details

Opportunity

Target specific audiences with promotions on your search and category pages, and show different product orderings based on user locale.

Value

Improve engagement, conversion, and revenue by catering to your audience.

Example
  • Boost modern sofas for LA, and boost traditional sofas for Boston.
  • Boost thinner jackets for Florida, and boost parkas for Wisconsin.
  • Boost products that fit geographic regulations (e.g., water conservation) on your faucet fixture page.
Personalize with Bloomreach

Explore more from our Use Case Library