Use Geo-Based Targeting To Curate Promotions to Specific Audiences

With spring and full bloom and summer just around
the corner. Our merchandizing team is
eager to kick start the promotion of outdoor
furniture and enhance the outdoor living
experience.
Drawing from past successes, we
have devised a strategic plan highlighting
sun umbrellas in states with warmer temperatures.
This is a great use of the targeting capability
offered by bloom reach discovery, making
it a valuable asset for our promotional
endeavors.
Let's get started by navigating to the category
of outdoors
and creating a new attribute
rule.
We will boost all categories that
include umbrellas by 15%.
Next, we will select the warm states
audience from the dropdown menu
and let's set the duration for this promotion
to next 30 days.
The product assortment is changed in the grid.
So let's preview our changes to the current
results side by side.
Notice several umbrella products
have moved up in the grid by the number indicated
in the green banner.
Next, save our changes.
Now we're all set to run our promotion
quick and easy.