World of Books Group Unlocks Powerful Revenue-Generating Use Cases With Bloomreach

By using Bloomreach Engagement’s Plug & Play use cases and the learnings from the Bloomreach Academy, World of Books Group was able to start its journey with Bloomreach on the right foot.

Plug & Play use cases are out-of-the-box use cases for Bloomreach Engagement that can be quickly implemented to drive immediate value for ecommerce companies. They are fully functional and ready to launch, with preset analytics that can deliver fast value with minimal effort.

World of Books Group saw immediate success with the easy-access discount code banner use case, which provides customers with an option to easily copy a discount code to their clipboard to use with a purchase. This banner can only be minimized on-site and not closed entirely, meaning Wob customers are reminded of the discount offer during their entire website session.

This use case goes above and beyond in offering customers a discount, as they can get their discount code without having to leave their website session to check their email inbox.

“Usage of the discount code increased dramatically during testing, so much so that we had to turn it off about a week after putting it live because we actually couldn’t handle the volume of orders that were coming from it,” said Rebecca Reed, the CRM Lead at World of Books Group. “We adjusted our usage based on the learning from that and have seen a ton of success since then.”

World of Books Group manages much of its marketing operations with just two main points of contact, which makes having easy-to-deploy use cases essential. Additionally, it was crucial to have proper training and enablement on how to use the platform, which is where Bloomreach Academy helped.

Bloomreach Academy provides the knowledge professionals need to become expert users of the product. Academy courses feature live sessions, quizzes, on-demand materials, and Q&A sessions with product experts so students can gain knowledge and insights that can be applied directly in Bloomreach.

“The knowledge gained through Bloomreach Academy has allowed us to open up a whole new marketing channel for our app through customer segmentation, an insightful A/B testing platform, and powerful analysis tools,” said Luke Cox, CRM Marketing at World of Books Group. “Where we were previously restricted to widespread batch-and-blast email campaigns, we are now able to personalize our app marketing and effectively trigger relevant push and in-app communications to encourage customers over the conversion line at the perfect timing.”

Both Reed and Cox took the Engagement Foundations course to become familiar with Bloomreach Engagement, and each intends to use that course as a springboard into other courses on their learning journeys with the Academy, including Engagement Analytics, Omnichannel Orchestration, or Engagement Jinja.

“When I first joined World of Books Group, I was completely new to CRM marketing,” Cox said. “So for me, the Academy was not only teaching me how to use the platform, but also giving me an introduction to the job itself.”

Combining the knowledge learned from the Academy and the quick wins provided by the discount banner helped World of Books Group accomplish its goal of achieving fast time to value with Bloomreach Engagement.