AIEmail

Refill Campaign

Remind customers when it's time to repurchase

Turn one-time buyers into loyal customers by predicting when they’ll run out of consumable products. Using AI-driven purchase patterns, these campaigns automatically remind customers to reorder pet food, beauty products, household supplies, and more at exactly the right moment.

Think of a pet store that knows when Buddy’s kibble is running low, or a skincare brand that reminds you about moisturizer before you scrape the last drop. Ready to make repeat purchases effortless?

Channel

Retention Campaigns Example for Repeat Purchasers Plug and Play Library

01/03

Products:

Autonomous Search Marketing Automation

Industries:

Ecommerce Retail

Goal:

Increase Retention

Metrics:

Purchase Frequency Retention Rate Revenue

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Why Marketers Use Bloomreach for Replenishment Campaigns

Predicting when customers need to repurchase consumable products has always been a guessing game that leads to mistimed campaigns and lost revenue. You need to balance being helpful without being pushy, all while managing hundreds of products with different consumption cycles.

With Bloomreach’s AI analyzing individual purchase frequencies and product consumption patterns, you can automatically trigger perfectly timed replenishment campaigns. Our commerce-first platform tracks everything from pet food to beauty products, calculates personalized refill cycles, and sends targeted reminders across email, SMS, and mobile channels—turning manual campaign management into automated revenue growth.

Get Inspired: Run Repeat Purchase Campaigns Like These

Email Campaign

Advanced Email Campaign

Email & SMS Campaign

Search Personalization

Retention Campaign for Repeat Purchasers

Prebuilt Use Case

This use case automatically sends an email campaign based on the frequency of the customer’s shopping and the recency of their last purchase. The campaign is triggered when the number of days since the last purchase approaches the average number of days between the purchases of a specific customer.

This provides an automated way to manage frequency of shopping for valuable customers and will prevent their churn. Not enough businesses concentrate on customer retention, despite it being much easier to achieve than acquisition.

Don’t miss this opportunity, and regularly re-engage with your customers based on their shopping habits! This use case will send an email communication based on the frequency and recency of customers’ purchases, increasing the customer lifetime value (CLTV) and retention metrics.

See Documentation

"Existing customers are 50% more likely to purchase from you and 31% more likely to spend more. Re-engage with them through automated communication and keep them active in purchasing!"

Refill Reminder Email Campaign

Prebuilt Use Case

Leverage purchase data to trigger automated refill reminders at the perfect time. For repeat customers, reminders are sent based on their buying history, while first-time buyers receive emails timed to average refill patterns.

Each email highlights recently purchased products, making it easy for customers to restock their favorite items. This use case boosts purchase frequency, retention rates, and overall customer satisfaction.

See Documentation

"Drive repeat purchases and retain customers with timely, personalized refill reminders based on their buying habits."

Boost Repeat Purchase Rate With Frequency-Based Replenishment Campaigns

Encourage customers to make repeat purchases. Loomi uses data for items like pet food, personal care items, household cleaners, and more to understand each customer’s average purchase frequency and nudge them when they’re near the date of repurchase.

An online pet store sends a reminder email to a customer letting them know that their dog food supply is running low and includes a discount for a new order. A cosmetics company sends an email to a customer reminding them that it’s time to buy a new bottle of body wash with a link to the product previously purchased and recommendations of more body washes they might like.

Boost customer retention and loyalty, repeat purchases, and customer lifetime value — all while reducing customer churn.

Recommended Products:

Highlight Previously Purchased Products

Optimize search for each customer by highlighting products they’ve purchased in the past. This also streamlines the search process and avoids having customers sift through search results to find the same products.

If an office manager regularly buys a certain brand of pens, highlight them the next time they visit your site to make it easier to find the items they need. If a customer buys something that needs to be regularly restocked like pet food, highlight the same pet food brand when they revisit the site. Showing previously purchased items makes it even easier for customers to repurchase those products, increasing revenue and customer loyalty.

Recommended Products:

Personalized Search

How It Works

Bloomreach analyzes each customer’s purchase history to identify consumable products like pet food, beauty items, or household supplies and calculates their personal replenishment cycle.

The AI determines the optimal reminder timing based on individual buying patterns—for repeat customers, it uses their actual purchase frequency; for first-time buyers, it applies category averages.

When customers approach their predicted replenishment date, automated campaigns trigger across their preferred channels (email, SMS, or mobile app) featuring their previously purchased products.

For search and discovery, previously purchased items are highlighted when customers browse your site, making it effortless to find and reorder their regular products.

The system continuously learns and adjusts timing based on actual customer behavior, improving reminder accuracy and reducing campaign fatigue over time.

Grande consommation Grande consommation 27%

Terno a augmenté son taux de conversion de 27 % grâce à Bloomreach et Voxwise

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Campaigns Built Using Replenishment Strategies

Looking to personalize product recommendations and showcase complementary items based on past purchases? Terno’s success story with Bloomreach and Voxwise is a great example of how retailers can harness customer data to drive exactly these kinds of personalized experiences. By leveraging previous purchase behavior and creating an ’empty fridge’ campaign in Bloomreach Engagement, Terno was able to automatically remind customers about their favorite items and suggest pertinent restocks — especially those currently on promotion. This approach not only turned their campaigns into timely shopping prompts, but also led to a 27% increase in conversion rates. It’s a powerful demonstration of how smart segmentation and tailored communications can help you recommend relevant products and keep customers coming back.

Target Audience for Repeat Purchase Tactics

Retail brands selling consumable products like pet food, beauty items, household supplies, and groceries. Food & beverage companies with subscription-style products, health & wellness brands with supplements or skincare regimens. Particularly valuable for businesses with products that require regular replenishment and brands looking to increase customer lifetime value through predictable reorder cycles.