HOSPITALITY & RESTAURANTS
Give Your Guests 5-Star Experiences With Personalized Emails
Drive higher spend per guest with personalized messages across email, SMS, and web.
Bloomreach unifies online and offline data so you can remember every preference, milestone, and visit.
Start Anywhere, Do Everything
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Trusted by 1,400+ Brands Across Retail, Hospitality, Beauty, and More
What's Standing Between You and Higher Guest Lifetime Value?
Restaurants, hotels, and venues lose revenue every day to empty seats, rooms, or unbooked appointments. This is made worse with fragmented data, anonymous guests, and generic messaging. Here’s what’s holding you back.
The Same Generic Emails Lead to Empty Tables
You're packed on Friday nights but struggling to fill Tuesday lunch. Without behavioral data and smart automation, you're stuck sending blanket offers that don't drive traffic when and where you actually need it.
Anonymous Guests Are Invisible Revenue
For some brands, as much as 75% of orders can come through in‑store kiosks or POS systems, with no guest identity attached (e.g., Popeyes UK). Without knowing who they are, you can't build loyalty or increase their lifetime value.
Scattered Data Means Guests Get Forgotten
Guest data lives in your PMS, POS, booking system, Wi-Fi portal, and loyalty app — but none of them talk to each other. You can't create a complete guest profile, so every message feels generic instead of personal.
High OTA Fees Result in Fewer Direct Bookings
Third-party platforms give you bookings, but they also take hefty commissions and hide your guests' real contact details. Without a way to capture and nurture direct relationships, you're stuck paying tolls on your own customers.
They Came Once — Will They Ever Come Back?
You don't know who your best guests are, what they prefer, or when they last visited. Without unified data and personalized follow-up, occasional diners stay occasional — and your revenue stays flat.
Not quite your industry? Explore related ones.
Why Hospitality Brands Choose Bloomreach
Most hospitality brands send the same email to everyone, while their best guests expect to be recognized. Build personalized email campaigns based on guest behaviors like favorite dishes, past visits, and milestones. Automate welcome series, win-back campaigns, and occasion-based offers that drive repeat visits.
Capture data from kiosks, POS systems, Wi-Fi, and reservations — then link it to a single guest profile. Bloomreach’s customer data engine brings it all together, so every interaction is informed by the latest guest context.
Send perfectly timed offers — like happy hour alerts or weekday specials — based on behavioral triggers. Maximize revenue during off-peak hours instead of relying on walk-ins.
Reward preferences, celebrate milestones, and surprise VIPs with tailored perks. Reach guests wherever they are and orchestrate loyalty journeys across email, SMS, app, and web to deliver a unified experience.
Capture guest data at every touchpoint and nurture direct relationships with personalized messaging. Drive repeat bookings without paying third-party agency fees.
Small marketing teams can’t manually run dozens of campaigns. With 100+ prebuilt use cases, zero-code workflow building, real-time segments, and predictive insights, Bloomreach makes it simple. Consolidate tools, cut marketing costs, and run everything from one platform.
Smarter Marketing. Measurable Impact.
When your marketing is more personal, faster, and easier to execute—results follow.
3x
more repeat visits
Source: Popeyes Case Study
2x
boost in marketing team productivity with less dependency on IT
Source: Forrester TEI Study
<6 mos.
on average to see ROI with personalized marketing
Source: Forrester TEI Study
Hotels and Restaurants Grow Faster With Bloomreach
“Gaining deeper insights into the factors driving our customer loyalty was vital for our marketing strategy. With Bloomreach, we can get the insights we need and use them to fuel campaigns that make a real impact.”
“Bloomreach Engagement is so easy to work with, even from an integration point of view. We’ve integrated a number of data sources into the platform with no issues at all.”
“With our latest Managed Endpoint, the people who have actually implemented it aren’t developers or software engineers. You don’t actually need that software engineering skill set to be able to develop this.”
“We knew that our customer journeys needed to be fueled by relevant customer data, which is why we chose Bloomreach Engagement.”
“Bloomreach has the perfect combination of ease of use and complexity. It has truly enabled us to deliver personalized experiences at scale.”
“Every company wants to drive sales using emotions instead of discounts. This example does it at scale, thanks to Bloomreach technology. With innovative data usage and personalized messages informing customers about the challenge progress, we were able to motivate customers and build strong relationships with customers and the TMR brand.”
“Bloomreach is so much more than just a tool. With ongoing support, workshops, and roadmapping, it’s a collaborative partnership. Now we can get campaign analysis and customer insights with just a few clicks, which previously would have taken hours to do. It’s been game-changing.”
“Gaining deeper insights into the factors driving our customer loyalty was vital for our marketing strategy. With Bloomreach, we can get the insights we need and use them to fuel campaigns that make a real impact.”
“Bloomreach Engagement is so easy to work with, even from an integration point of view. We’ve integrated a number of data sources into the platform with no issues at all.”
“With our latest Managed Endpoint, the people who have actually implemented it aren’t developers or software engineers. You don’t actually need that software engineering skill set to be able to develop this.”
“We knew that our customer journeys needed to be fueled by relevant customer data, which is why we chose Bloomreach Engagement.”
“Bloomreach has the perfect combination of ease of use and complexity. It has truly enabled us to deliver personalized experiences at scale.”
“Every company wants to drive sales using emotions instead of discounts. This example does it at scale, thanks to Bloomreach technology. With innovative data usage and personalized messages informing customers about the challenge progress, we were able to motivate customers and build strong relationships with customers and the TMR brand.”
“Bloomreach is so much more than just a tool. With ongoing support, workshops, and roadmapping, it’s a collaborative partnership. Now we can get campaign analysis and customer insights with just a few clicks, which previously would have taken hours to do. It’s been game-changing.”
2025 Guide: Top Marketing Strategies for Hospitality Brands
Real use cases. Real impact. Ready to apply today.
Frequently Asked Questions
Bloomreach's AI content generator, powered by ChatGPT, helps create personalized email campaigns for hospitality brands. You can generate subject lines, email copy, and promotional content tailored to specific guest segments. The AI understands hospitality context to create relevant messaging for booking confirmations, pre-stay communications, or win-back follow-ups.
Bloomreach includes built-in deliverability optimization features, including frequency policies, send time optimization, and inbox placement monitoring, resulting in 99% inbox placement. Our platform automatically manages email frequency based on customer engagement patterns and provides real-time deliverability insights to ensure your hospitality campaigns reach guests' inboxes.
Beyond written content, you can easily add personalized recommendation blocks — like "guests who booked this room also added spa packages," "popular menu items right now," or "personalized suggestions based on past visits" — using rule-based or Loomi AI-powered models that automatically match the right offer to each guest.
This drives measurable results: Customers like wagamama achieved a 60% average email open rate and a 17% click-through rate.
Bloomreach offers hospitality-specific features, including real-time booking integrations, property management system connections (Opera Cloud, MEWS, ResDiary), and guest lifecycle automation.
Bloomreach combines real-time data, agentic AI, and omnichannel execution to let hotels and restaurants:
- Anticipate intent – know when a guest is likely to rebook and trigger a personalized offer.
- Increase guest lifetime value – automatic identification of guests who should receive room-upgrade, meal-plan, or lounge-access pitches.
- Recover revenue – sophisticated abandon flows nudge guests back within hours, armed with live price holds and 1-click resume.
- Create lifetime loyalty – cross-property profiles power VIP recognition, milestone celebrations, and dynamic rewards.
- Operate efficiently – marketers launch and optimize without IT, while AI agents continually test variants and allocate budget to what works.
The result is a strategic partnership, not just software: Bloomreach supplies the technology, vertical playbooks, world-class customer support, expert services, and an ROI-proven framework to help travel and hospitality brands grow fast — then keep growing.
Loomi AI delivers contextual personalization that goes beyond basic A/B testing. Our AI analyzes guest behavior in real time to provide dynamic product recommendations, predict optimal communication timing, and automatically adjust campaigns based on performance. You get five out-of-the-box prediction models specifically designed for hospitality use cases.
Yes — and it’s one of the reasons travel brands choose us.
Bloomreach integrates seamlessly with the platforms you rely on to run your business, including:
- Offline data (e.g., POS, kiosks, or Wi-Fi portal data)
- Booking engines and CRMs (like Opera, ResDiary, Mews, Amadeus, Salesforce, or SAP)
- Analytics and BI tools (like Snowflake, Google BigQuery, and Databricks)
- Loyalty platforms (like antavo, LoyaltyLion, or Yotpo so you can personalize based on tier or points)
- Reviews and surveys platforms (like reviews.io or Typeform, so you can collect relevant feedback from your guests)
- Consent and privacy systems (to stay compliant and customer-friendly)
- Web and mobile apps (for real-time personalization on-site or in-app)
- Ad and email tools (like Meta, Google Ads, TikTok, Snapchat, and native ESPs)
Most brands launch their first personalized journeys within weeks. Thanks to prebuilt templates, native integrations, and fast onboarding, you can start seeing results quickly.
For example, hospitality marketers can start fast with templated flows they can tweak:
- Upsell/cross-sell after booking (e.g., extra dishes, free parking, experience packages)
- Booking completion nurture with price-hold timers and live help
- Trip-planning goal campaigns that track milestones (e.g., points, price drops)
- Guest and diner retention using churn-risk predictions and satisfaction surveys
- Venue and event journeys for ticketing, mobile-app adoption, and fan experience upgrades
Yes. Bloomreach tracks behavior—even before a login or booking—and connects those signals once a user is identified. That means smarter retargeting and fewer missed opportunities.
Yes, Bloomreach offers a drag-and-drop visual builder that lets restaurants create personalized dining experiences without coding. You can segment guests based on dining preferences, order history, and visit frequency to deliver targeted promotions, menu recommendations, and loyalty rewards that increase repeat visits.
Our platform is built for marketers to run campaigns independently. Of course, we’ll work with your tech team during setup to make sure everything integrates smoothly.
You don’t just get software—you get a strategic partner.
From day one, you’ll work with a dedicated team of Bloomreach experts to get up and running fast and grow with confidence. Here’s what support looks like in practice:
- Dedicated onboarding team: We guide you through setup, integrations, and launch—typical implementations take 10–12 weeks, but campaigns often go live earlier.
- Ongoing customer success: After go-live, your Customer Success Manager stays involved, helping you prioritize use cases, spot growth opportunities, and stay aligned with your goals.
- Plug & Play use case library: Dozens of pre-built, travel-specific campaign blueprints help you launch fast and iterate confidently.
- Bloomreach Academy: Access live and on-demand training, certifications, and hands-on workshops—designed for marketers, not developers.
- 2-minute support response time: Our support team (many are former consultants) knows the platform inside-out and is ready when you need them.
- Strategic roadmap input: 70–80% of product features are customer-driven. Your feedback isn’t just welcome—it shapes what we build next.
A 30-Minute Chat To Help You Make Sense of It All
01
Let’s talk about your current setup and the reasons you’re exploring new options.
02
Gain a clearer understanding of the product landscape and your available choices.
03
We’ll share our perspective on how Engagement stacks up against the competition.
