TeamSport is the UK’s largest provider of indoor go-karting. Founded in 1992, the company offers 35+ racing circuits nationwide and in Europe, providing the ultimate indoor karting experience to over 1.3 million yearly visitors.
Story Behind the Brand
50
monthly email campaigns now delivered from the CRM/CDP platform, compared to 2 email campaigns and 10 transactional/ticket platform triggers before Bloomreach implementation
135
%
increase in last-click attribution for email campaigns
Challenge
TeamSport knew that harnessing its customer data was the key to building long-lasting relationships with its customers, but organizing and activating this data was a challenge with its previous marketing technology.
These data issues made it hard to build engaging and effective marketing campaigns. Without organized and up-to-date data fueling its marketing efforts, TeamSport struggled to create customer journeys that made a measurable impact on its bottom line.
The company needed a solution that could bring all its customer data together in one place, catalog its customer relationships, and empower its campaigns to speak directly to its audience’s needs.
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Solution
After careful consideration, TeamSport determined that Bloomreach Engagement was the right solution to achieve its goals.
Our platform’s built-in customer data engine was a key factor in this decision — the ability to translate every known and anonymous customer interaction into a unique user profile was exactly what TeamSport was looking for. This gave the company a single customer view of its entire audience and the ability to connect detailed customer insights to personalized, targeted email campaigns with just a few clicks.
Working closely with our valued partner agency ConsultMyApp, TeamSport was able to quickly adopt Engagement and unify its marketing efforts in one solution. The seamless implementation process allowed the brand to focus on designing the data-driven strategy it sought to build.
“Bloomreach’s flexible data model enabled us to integrate TeamSport’s complex data from both the website and offline locations,” explained Martina Peeva, MarTech Services Director at ConsultMyApp. “We also ensured the new configuration was compliant with GDPR and other regulations, allowing TeamSport to confidently engage with its users.”
Bloomreach is so much more than just a tool. With ongoing support, workshops, and roadmapping, it’s a collaborative partnership. Bloomreach has helped us understand our customers and interpret our data faster, and now we can get campaign analysis and customer insights with just a few clicks, which previously would have taken hours to do. It’s been game-changing.
Lawrence Mason
CRM Manager, TeamSport
Results
With Bloomreach Engagement implemented, TeamSport got right to work broadening its marketing strategy and creating effective campaigns geared toward key business goals.
The company’s email marketing efforts quickly grew at an exponential rate as TeamSport used Bloomreach Engagement to fine-tune its email flows and audiences, incorporating triggers, conditions, and consent management tracking to optimize all its email communications.
From straightforward campaigns like abandoned cart emails to complex communications like the brand’s race-again voucher campaign — which serves a time-sensitive, single-use discount code to eligible customers — TeamSport has leveraged Bloomreach Engagement to completely revolutionize its strategy. Within just a few months, TeamSport went from sending two monthly emails and 10 triggered campaigns to over 50 communications, amplifying its messaging and deepening its relationship with its audience.
And, with every email built and sent from the unified solution, the insights from each campaign are organized, analyzed, and easily activated with just a few clicks. This is especially useful in accurately measuring the success of email campaigns, which TeamSport was unable to do on a granular level before adopting Bloomreach Engagement.
Now, TeamSport can pinpoint the success of each email, which has highlighted just how beneficial its data-driven efforts have been. Since implementing Bloomreach Engagement, the company has seen a 135% increase in its last-click attribution from email campaigns.
“It’s been eye-opening to see the amount of email-attributed revenue,” explained Lawrence Mason, CRM Manager at TeamSport. “As our engagement campaigns have grown, we can see which communications are successful. We know what really works and can optimize every step of the way.”
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