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Omnichannel

Gamified Engagement Campaign

Turn website visitors into loyal customers with interactive rewards

Transform your website experience with gamified elements like spin-to-win wheels, scratchcards, and pick-a-gift banners that boost engagement while building your email database. Instead of generic pop-ups, offer customers fun interactive experiences where they can win discounts, free shipping, or exclusive offers. This approach not only captures attention but also turns casual browsers into engaged subscribers and repeat purchasers.

Channel

01/03

Products:

Marketing Automation

Industries:

Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Acquire Customers

Metrics:

Conversion Rate Lead Generation Revenue Per Visitor

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Why Marketers Use Bloomreach for Gamified Engagement

Traditional lead magnets and discount offers are becoming less effective as customer expectations rise and competition intensifies. With Bloomreach, you can deploy sophisticated gamification campaigns that combine the psychology of instant gratification with data collection.

Our AI-driven personalization ensures each gamified experience feels tailored to the customer, while automated email scenarios nurture leads seamlessly. This approach transforms what could be intrusive pop-ups into engaging brand experiences that customers actually enjoy.

Get Inspired: Run Loyalty-Boosting Campaigns with Gamification

Banner

Banners with Email Collection

Gamification Strategy

Gamified Banners

Prebuilt Use Case

Make your on-site experience interactive with gamified banners that let shoppers win a voucher towards their next purchase.

See Documentation

“Gamified experiences like spin-to-win wheels, scratchcards, and pick-a-gift banners can boost engagement and incentivize customers to convert.”

Gamified Banners with Email Collection

Prebuilt Use Case

This Use Case provides five gamified banners and a fully automated emailing scenario.

Increase the number of your email subscribers and possibly the number of purchases with unique gamified banners that you can customize to reflect your brand’s identity.

See Documentation

“Increase conversions while adding some fun to the user experience on the website with some gamification. Choose from Lucky Wheels, Scratchcards, and Pick-a-gift banners, which are prime examples of gamification in marketing campaigns.”

Engage Customers With Gamification To Build Brand Loyalty and Drive Sales

Use game mechanics such as points, badges, leaderboards, and rewards to engage and incentivize customers to take certain actions, such as making a purchase, sharing content on social media, or referring friends.

Add a weblayer to your website or create an in-app notification containing a spin-to-win wheel that contains a variety of incentives for customers. Ask for your customer’s email in exchange for these eye-catching offers. Stand out in a crowded market, increase engagement and loyalty, and drive customer acquisition and revenue growth.

Recommended Products:

How It Works

Set up interactive gamified banners on your website featuring spin-to-win wheels, scratchcards, or pick-a-gift experiences that capture customer attention with visually appealing animations.

Configure reward structures with varied offers like percentage discounts, free shipping, or exclusive product access to incentivize participation and create excitement.

Implement email collection as part of the gamification process, requiring customers to provide their email address before revealing their prize or discount.

Trigger automated email campaigns that deliver the earned rewards and continue nurturing relationships with personalized follow-up messages.

Track engagement metrics and conversion rates to optimize game mechanics, reward structures, and timing for maximum impact on both acquisition and retention.

Food and Beverage Restaurants +20% Purchase Data

Popeyes UK Drives 3x Repeat Visits by Capturing 20% of Offline Data With Bloomreach

Learn More

Campaigns Built Using Customer Engagement Games

Popeyes UK implemented a gamified “Winner, Winner, Chicken Spinner” digital prize wheel using Bloomreach Engagement to capture offline customer data and drive loyalty. Customers scanned QR codes on receipts to spin for rewards ranging from free sandwiches to year-long prizes. This engaging gamification successfully captured 20% of previously invisible kiosk purchase data, delivered over 300,000 rewards, and made participants 3x more likely to return within 30 days, generating an 8% revenue increase.

Target Audience for Gamification-Driven Marketing

Retail brands looking to differentiate their customer experience, beauty and fashion companies seeking to build engagement with younger demographics, food & beverage brands creating interactive loyalty programs, and travel companies gamifying booking processes. Ideal for gaming or sports brands. Particularly effective for businesses with high competition and customer acquisition costs.