The combination of Bloomreach’s intelligent personalization platform, Loomi AI, and the creativity and solutions provided by Voxwise proved to be the perfect solution for Tatry Mountain Resorts.
Using Loomi AI to collect and organize customer data, Voxwise created a way for TMR skiers to move from level to level and earn rewards depending on how many kilometers they skied in a weekend and how many weekends they spent skiing with TMR. For example, for skiing 100 kilometers per season, a customer will reach the “racer” status.
Since TMR knew how many kilometers customers have skied daily, Voxwise developed this use case to motivate customers to ski the maximum number of kilometers during the ski season.
After achieving “hero” status by skiing for two weekends during the season, customers can receive a real badge that can be placed on their helmet, skis, or snowboard. However, the stickers can only be picked up in TMR sports shops, creating extra visits to mountain retail stores and creating more opportunities to generate revenue.
After collecting all of the aforementioned customer data points in Loomi AI, ski statistics were created and delivered to customers so they could track how they were doing in the program. Customers receive personalized messages containing all the data from their ski session and how many kilometers were left to hit their next goal. This was sent to the customer upon completion of their ski day.
Thanks to Loomi AI’s functionality, Tatry Mountain Resorts can process its customer data at scale and personalize customer communication with ski statistics. These personalized messages include elevation graphs and progress towards the upcoming level. Thanks to these messages, customers can see how many kilometers are left to achieve the next level without having to keep logging into their accounts.
With this solution, TMR now taps into its customers’ emotions and drives brand loyalty.
