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Product Performance Optimization

Boost Conversions by Prioritizing High-Performing Products for Specific Customer Segments

Smart merchandising means showing the right products to the right customers at the right time. By analyzing customer segments and product performance data, you can strategically prioritize products that convert best for specific audiences. For example, mobile users might see lower-priced items first, while desktop users see premium collections. This targeted approach transforms your category pages into conversion machines.

Channel

Products:

Autonomous Search

Industries:

Ecommerce Retail

Goal:

Acquire Customers

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach to Optimize Product Performance

Traditional product merchandising treats all customers the same, leading to missed conversion opportunities and lower revenue per visitor. You need to optimize product visibility based on customer behavior patterns and segment preferences. Bloomreach Discovery makes this effortless with AI-powered product ranking that automatically adjusts based on real-time customer data. You can instantly boost conversions by hiding underperforming products and promoting high-converting items for each customer segment, all while maintaining a seamless shopping experience.

Get Inspired: Run Targeted Campaigns To Promote Top Products

Merchandising

Target Specific Groups of Users To Push Better Performing Products

Transform your category pages into conversion-focused experiences by strategically positioning products based on customer segment behavior. For example, hide higher-priced products that underperform on mobile devices and bury items with poor mobile display formatting. This approach increases conversion rates by ensuring each customer segment sees products most likely to drive purchases. Focus on data-driven merchandising that adapts to customer preferences and device capabilities.

Recommended Product:

Personalized Search

How It Works

Analyze customer segments and identify behavioral patterns, such as mobile vs. desktop preferences, price sensitivity, and product category affinity.

Set up automated rules to prioritize products based on segment-specific performance metrics like conversion rates and engagement levels.

Configure product visibility settings to bury lower-performing products for specific customer groups while promoting high-converting alternatives.

Monitor performance metrics and conversion improvements across different customer segments to continuously optimize product positioning strategies.

Target Audience for High-Performing Product Promotion

Retail brands with diverse product catalogs and varied customer segments, fashion retailers managing seasonal collections, electronics companies with different price points, and beauty brands targeting multiple demographics. Particularly valuable for businesses with mobile-heavy traffic, complex product hierarchies, or significant price range variations across their catalog.