Black Friday Dashboard

Track and Analyze Your Black Friday Campaign Performance

Black Friday is a hectic time, which makes campaign tracking overwhelming for most businesses. Transform complex sales data into clear, actionable insights with a dedicated dashboard that monitors campaign effectiveness, identifies improvement opportunities, and translates metrics into strategic decisions.

For example, with the dashboard, you can instantly see which campaigns drive the highest AOV or conversion rates. Turn data chaos into Black Friday success.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Retail

Goal:

Analyse Data

Metrics:

Average Order Value Retention Rate Revenue

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Why Marketers Use Bloomreach for Black Friday Analytics

Black Friday generates massive campaign volumes — 116.5 million email campaigns alone — making manual analysis impossible. You need instant visibility into what’s working and what isn’t during peak sales periods.

Bloomreach Engagement provides a centralized dashboard that automatically processes your Black Friday metrics, from AOV to conversion rates, giving you real-time insights to optimize campaigns while they’re running. Stay ahead of the competition with data-driven decisions that maximize your biggest sales opportunity.

Get Inspired: Get Black Friday Insights

Black Friday Dashboard

Prebuilt Use Case

Transform Black Friday chaos into strategic success with a comprehensive analytics dashboard. Track campaign effectiveness, monitor AOV and conversion rates, and identify improvement opportunities in real time. Get clear visibility into your busiest sales period with automated data processing that turns complex metrics into actionable insights for immediate optimization.

“Black Friday is a prime time to amplify your advertising efforts and reach a wider audience. Take advantage of the holiday and benefit from the increased traffic and sales on the busiest email day, with 116.5 million campaigns being sent.”

How It Works

Download your prebuilt Black Friday dashboard to monitor key metrics like AOV, conversion rate, and revenue across all campaigns.

Launch your Black Friday campaigns across email, SMS, and web channels while the dashboard automatically begins collecting performance data.

Monitor real-time campaign effectiveness through visual dashboards that highlight top-performing campaigns and underperforming segments.

Make data-driven adjustments to budgets, messaging, or targeting based on dashboard insights to maximize ROI during peak shopping hours.

Generate comprehensive post-campaign reports that provide strategic insights for future Black Friday planning and year-round campaign optimization.

Retail 9,8%

Mayborn Group obtient un ROI massif grâce à sa campagne SMS pour le Black Friday

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Campaigns Built Using Black Friday Dashboard

Mayborn Group leveraged Bloomreach Engagement’s analytics to monitor its first-ever Black Friday SMS campaign performance through rigorous A/B testing. By splitting 2,000 opted-in customers into send and control groups, the brand gained precise data insights comparing email-only versus omnichannel strategies.

Real-time analytics revealed SMS recipients showed 126.9% higher conversion rates and 9.8% overall conversion, with the campaign delivering an exceptional 7,433% ROI. These performance insights demonstrated SMS’s effectiveness and informed future omnichannel strategy decisions.

Target Audience for Black Friday Campaign Strategies

Retail brands running high-volume Black Friday campaigns, ecommerce businesses with complex promotional strategies, and marketing teams managing multiple channels during peak shopping periods.

Particularly valuable for companies processing large transaction volumes that need real-time performance visibility to optimize campaigns during critical sales windows.