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Omnichannel

Location-Based Personalization

Personalize communication based on user's location

Location-based personalization transforms generic marketing into hyper-relevant experiences by tailoring messages, offers, and product selections to customers’ geographic data. From promoting winter coats to Minnesota shoppers while showcasing swimwear to Florida customers, to timing Mother’s Day campaigns for different countries’ celebration dates, this approach makes every interaction feel locally crafted. Ready to turn location into your competitive advantage?

Channel

01/03

Products:

Autonomous Search Marketing Automation

Industries:

Ecommerce Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Acquire Customers

Metrics:

CLTV Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for Location-Based Personalization

Generic, one-size-fits-all campaigns fail to resonate with customers in different locations who have distinct preferences, seasonal needs, and cultural contexts. You need to deliver the right message to the right customer at the right time based on where they are. Bloomreach’s AI-driven personalization engine automatically segments customers by location and personalizes content, product recommendations, and campaign timing across all channels.

With real-time geographic targeting capabilities, you can effortlessly coordinate region-specific campaigns, boost local relevance, and drive higher conversion rates while maintaining operational efficiency.

Run Geotargeted Campaigns with Bloomreach

In-Store Campaigns

Geo-Based Promotions

Regional Campaigns

Send Location-Based Offers and Attribute Revenue to In-Store Campaigns

Motivate customers to visit your store or purchase from your brand with an offer or incentive for a specific retail location. Drive in-store visits and sales with targeted SMS campaigns like:

“Use the code SAVE15 in our SoHo store, and get 15% off your purchase!”

This approach helps bridge online engagement with physical store performance, making it easier to track which digital campaigns actually drive foot traffic and in-store revenue.

Recommended Products: SMS and Messaging

Use Geo-Based Targeting To Curate Promotions to Specific Audiences

Target specific audiences with promotions on your search and category pages, showing different product orderings based on user locale.

Examples:

Boost modern sofas for LA customers while promoting traditional sofas for Boston
Highlight thinner jackets for Florida while featuring parkas for Wisconsin
Showcase products that meet geographic regulations like water conservation fixtures

This intelligent product curation improves engagement, conversion, and revenue by catering precisely to regional preferences and needs.

Recommended Products: Personalized Search

Drive Conversions by Targeting the Right Audiences Based on Their Geographical Data

Launch coordinated campaigns across different regions using geographic data to help customers plan ahead and find the best deals during holidays or festive periods.

Example:

Time similar campaigns for different launch dates based on regional celebrations—like Mother’s Day on May 14th in Australia versus March 19th in the United Kingdom.

This strategic approach increases customer lifetime value and revenue by ensuring your messaging feels locally relevant and timely across all markets.

Recommended Products:

How It Works

Capture Location Data. Bloomreach automatically captures and analyzes customer location data from various touchpoints including IP addresses, billing information, and mobile app permissions to build comprehensive geographic profiles.

Segment Audiences by Geography. AI algorithms segment customers into location-based audiences, identifying regional preferences, seasonal patterns, and cultural differences that impact purchasing behavior.

Build Dynamic, Localized Content Libraries. Dynamic content libraries are created with location-specific messaging, product catalogs, and promotional offers tailored to each geographic segment’s unique needs and preferences.

Personalize Cross-Channel Campaigns. Email and SMS campaigns are personalized with location-specific offers, such as “Use code SAVE15 in our SoHo store for 15% off your purchase!” driving foot traffic to nearby retail locations.

Optimize Timing by Region. Campaign timing is optimized for different time zones and regional holidays, ensuring Mother’s Day promotions launch on May 14th in Australia while targeting March 19th in the United Kingdom.

Measure and Optimize by Location. Real-time performance tracking measures engagement, conversion rates, and revenue attribution by geographic segments, enabling continuous optimization of location-based strategies.

Target Audience for Location-Aware Messaging

Retail brands with multiple store locations, travel companies promoting destination-specific offers, restaurants launching regional menu items, and hospitality brands targeting local events. Particularly valuable for: