Cross-Category Product Discovery

Boost AOV by Showing Customers Products That Are Related and Frequently Bought Together

Cross-category exploration drives customers beyond their initial shopping intent to discover complementary products. When someone browses maternity clothing, show them baby essentials. When they shop furniture, suggest home decor. This intelligent product discovery increases average order value while creating delightful shopping moments that keep customers engaged longer on your site.

Channel

Products:

Autonomous Search

Industries:

Ecommerce Gaming Hospitality & Restaurants Retail Travel & Transporation

Goal:

Acquire Customers

Metrics:

Average Order Value Conversion Rate Revenue

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Why Marketers Use Bloomreach for Cross-Category Product Discovery

Most ecommerce sites limit shoppers to narrow categories — for example, someone browsing running shoes might not see fitness apparel that complements their purchase. You lose potential revenue when customers don’t discover relevant items across categories.

Bloomreach Discovery uses Loomi AI to intelligently connect product categories, understanding both customer intent and lifecycle needs. Our commerce-first platform analyzes browsing patterns and purchase data to surface the most relevant cross-category recommendations, turning single-category shoppers into multi-category buyers.

Get Inspired: Run Cross-Category Exploration Campaigns

Category Page

Drive Cross-Category Exploration

Enable cross-category product exploration within category pages by displaying adjacent products like baby clothing when shoppers browse maternity clothing. This approach encourages customers to deviate from their normal shopping patterns, discovering complementary items that increase average order size and boost customer retention as they find more products they love on your site.

Recommended Products:

AI-Driven Site Search

How It Works

Identify the primary category where you want to promote cross-category discovery (e.g., living room furniture). Navigate to that category page within the Bloomreach merchandising tool.

Create a new category widget that showcases complementary products from another category and name it — for example, “You may also like.” Select products that complement your category (e.g., lamps) and that should be displayed in the widget.

In the Bloomreach Experience Manager, add the newly created widget to the target category page (e.g., living room furniture) and paste the widget ID. Adjust placement, layout, and display settings (such as column width) for optimal visibility.

Publish the changes and preview the updated category page. Customers will now see intelligent cross-category recommendations (like lamps alongside living room furniture).

Performance tracking measures cross-category conversion rates and average order value lift, enabling continuous optimization of recommendation strategies.

Plein air/Fitness Retail 10points de pourcentage

Burton s'appuie sur Loomi AI et Bloomreach Discovery pour améliorer ses conversions

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Campaigns Built Using Cross-Category Shopping Experiences

Burton leveraged Bloomreach Discovery’s AI-powered analytics and playbooks dashboard to optimize cross-category product discovery and merchandising. The advanced insights helped Burton’s team identify opportunities to cross-sell products in high-performing categories, find items to bundle and upsell, and improve category navigation across their global catalogs.

This data-driven approach to cross-category recommendations resulted in category pages contributing 21 percentage points more to revenue compared to their share of visits, significantly enhancing customer engagement and purchase rates.

Target Audience for Cross-Category Retail Strategies

Retail brands with diverse product catalogs, particularly:

Fashion retailers selling clothing across life stages
Furniture and home décor companies
Baby and maternity brands
Lifestyle retailers with complementary product lines

Especially valuable for businesses where customers naturally progress through product categories or have related needs across different shopping occasions.