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EmailOmnichannel

Abandoned Destination Search Campaign

Reengage Travelers With a Reminder of Their Last Searched Destination

Transform casual browsers into eager travelers by reminding them of destinations they’ve already shown interest in. When visitors search for specific locations but don’t book, send them a reminder email or display personalized banners that guide them back to their dream vacations with tailored recommendations and compelling offers.

For example, a traveler who searched for “Paris hotels” sees a targeted banner featuring Paris packages when they return. This strategic approach converts hesitant browsers into confident bookers.

Channel

01/02

Products:

Marketing Automation

Industries:

Hospitality & Restaurants Travel & Transporation

Goal:

Acquire Customers

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for Destination Reminder Strategies

Travel marketers struggle with browse-to-book conversion rates as travelers often research extensively before booking. You need to stay top of mind during this consideration phase without being intrusive.

Bloomreach Engagement makes destination retargeting effortless with AI-driven personalization that remembers each visitor’s search behavior and delivers contextually relevant reminders at the perfect moment via multiple channels. You can quickly set up abandoned search flows that deliver relevant travel options right when users are most likely to convert.

With travel conversion rates typically ranging from 8-12%, this low-hanging fruit opportunity can significantly boost your revenue with minimal effort.

Get Inspired: Run Travel Reminder Ads

Weblayer

Abandoned Search Email Flow

Prebuilt Use Case

Ready-to-deploy email campaign that automatically reengages users who searched for travel options but left without booking. Includes dynamic content personalization based on search parameters and compelling offers to drive conversion.

This template captures one of the highest-converting opportunities in travel marketing, with the industry seeing typical conversion rates of 8-12%. Perfect for hotels, airlines, and online travel agencies looking to maximize revenue from high-intent users who showed clear purchase behavior.

See Documentation

“Boost your revenue with one of the low-hanging fruit use cases for the travel industry. The conversion rate in the travel sector typically ranges from 8% to 12%.”

Previous Searched Destination Reminder

Prebuilt Use Case

Boost your website’s performance with personalized destination reminder banners that reengage travelers by guiding them back to their dream vacations. These dynamic banners feature tailored recommendations and offers that enhance user engagement and drive higher conversions.

See Documentation

“Transform casual browsers into eager adventurers with our reminder banners. And boost your conversion rate by 20%, making the experience more convenient for your customers.”

How It Works

Track visitor search behavior automatically as travelers explore different destinations on your website, capturing their preferences and intent signals.

Segment visitors based on their searched destinations, creating dynamic audiences that update in real time as user behavior evolves.

Deploy personalized banner campaigns that display relevant destination content when visitors return to your site or browse other pages.

Set up automated email triggers that activate when users abandon their search after a specified time period without completing a booking.

Optimize banner placement and messaging using A/B testing to determine the most effective moments and locations for maximum engagement.

Send timely follow-up emails with fresh search results and alternative options if their original search criteria don’t yield results.

Monitor conversion rates and revenue impact to continuously refine your destination retargeting strategy and improve performance.

Target Audience for Past-Destination Search Campaigns

Transportation companies (e.g., airlines), online travel agencies, hotel chains, and destination marketing organizations that want to reengage visitors who showed interest but didn’t book.

Particularly valuable for businesses with diverse destination portfolios, seasonal travel offerings, or complex booking funnels where travelers need multiple touchpoints before converting.