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Win-Back Campaign

Recover lost revenue by reengaging inactive customers

Turn dormant customers into active buyers with personalized win-back campaigns that reach them across email, SMS, and ads. By leveraging customer data to create targeted messages with relevant product recommendations and special incentives, you can re-spark interest in customers who’ve gone quiet. Smart marketers know that winning back a past customer costs less than acquiring a new one—and often delivers higher lifetime value.

Channel

Plug and Play Example for Email and SMS reactivation campaigns

01/03

Products:

Marketing Automation

Industries:

Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Reengage Subscribers

Metrics:

Average Order Value Conversion Rate Retention Rate Revenue

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Why Marketers Use Bloomreach for Win-Back Campaigns

Customer churn is inevitable, but losing touch with valuable customers doesn’t have to be permanent. You need a way to identify at-risk customers early and reach them with the right message at the right time across multiple channels.

Bloomreach makes win-back campaigns effortless with AI-driven personalization that automatically tailors messaging, product recommendations, and incentives based on each customer’s past behavior. Our commerce-first platform unifies customer data across touchpoints, enabling you to create cohesive omnichannel experiences that feel personal, not pushy. The result: higher reactivation rates and recovered revenue that directly impacts your bottom line.

Run Customer Reactivation Campaigns with Ease

Omnichannel Campaign

Email and SMS Campaign

Reengage Inactive Customers Through an Omnichannel Win-Back Campaign

Prebuilt Use Case

Create a win-back campaign that’s consistent across web, mobile, and email. Then, leverage customer data to personalize messages, A/B test, and optimize based on real-time interactions. Use retargeting ads to showcase products or services that the customer has shown interest in while offering personalized messages and incentives (e.g., « We think that jacket would look great on you — here’s 15% off.« )

Help recover lost revenue by bringing back inactive customers into the funnel, prevent customers from churning, and gather feedback on why customers became inactive to improve the customer experience.

See Documentation

Use personalized emails to prevent key customers from lapsing, boosting revenue and retention.

Email and SMS Reactivation Campaign

Prebuilt Use Case

This use case targets lapsing customers with customized email and personalized SMS, including subject lines, content, and purchase recommendations. Reconnect with customers who last purchased a while ago or didn’t engage in recent email campaigns. Identify and target your customers with highly personalized email messaging; if they are not responsive, send a follow-up via SMS.

Reactivation campaigns can increase your bottom line by reselling or upselling to dormant customers. The revenue opportunities are even greater if a dormant customer had a positive experience with your brand or solution in the past.

See Documentation

Reactivation campaigns can increase your bottom line by reselling or upselling to dormant customers. The revenue opportunities are even greater if a dormant customer had a positive experience with your brand or solution in the past.

How It Works

Identify inactive customers using AI-powered segmentation that analyzes purchase history, engagement patterns, and behavioral signals to pinpoint customers at risk of churning.

Create personalized email campaigns featuring products the customer previously viewed or purchased, with subject lines and content tailored to their preferences and shopping behavior.

Deploy targeted retargeting ads across social platforms showcasing relevant products with personalized messages and special incentives like « We think that jacket would look great on you — here’s 15% off.«

Monitor real-time interactions and automatically optimize campaign elements like timing, messaging, and offers based on customer responses and engagement patterns.

Measure campaign effectiveness through conversion tracking and revenue attribution, gathering insights on why customers became inactive to improve future retention strategies.

Médias Fintech & Telco 58,7%

Voyo Croatia atteint un ROI initial de 500% grâce à Bloomreach Engagement

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Campaigns Built Using Win-Back Strategies

What Is It About?

Voyo Croatia launched a targeted win-back campaign using Bloomreach Engagement to combat customer churn. Upon cancellation, customers received personalized content recommendations from their favorite genres, followed by top 10 picks in their preferred category if they didn’t reactivate. This personalized approach achieved a 38% open rate and 2.53% click-through rate, contributing to a 500% ROI in just six months.

Target Audience for Reactivating Lapsed Customers

Retail brands with established customer bases, travel companies with seasonal booking patterns, hospitality businesses tracking guest return rates, and subscription services monitoring engagement drops.

Particularly valuable for:

Beauty brands with product replenishment cycles
Financial services managing client relationships
Any business where customer lifetime value significantly exceeds acquisition costs# Use Case – Abandoned Cart Recovery