Omnichannel

RFM Segment Reactivation Campaign

Why Marketers Use Bloomreach for Customer Reactivation

Turn dormant customers into active buyers with this prebuilt omnichannel campaign by targeting RFM segments that show purchase potential but need motivation. « Promising » customers have engagement but haven’t converted recently, while « Needs Attention » segments show declining activity.

For example, a fashion retailer offers 72-hour flash sales to customers who browse frequently but haven’t purchased in 60 days. Ready to reactivate your sleeping revenue?

Channel

Products:

Marketing Automation

Industries:

Ecommerce Retail

Goal:

Reactivate Customers

Metrics:

Average Order Value Conversion Rate Revenue

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Why Marketers Use Bloomreach for Customer Reactivation

Identifying and converting hesitant customers requires sophisticated segmentation that many platforms can’t deliver effectively. You need to precisely target customers who are on the fence — close enough to convert but needing the right push.

Bloomreach Engagement’s RFM segmentation automatically identifies these valuable « Promising » and « Needs Attention » segments, while Loomi AI personalizes the reactivation approach across email, web, and ads. This targeted strategy helps you focus resources on customers most likely to respond, maximizing conversion rates and moving hesitant buyers into loyal customer segments.

Get Inspired: Run a Win-Back Strategy for Dormant Segments

Omnichannel Campaign

Reactivation Campaign for "Promising" and "Needs Attention" Segments

Prebuilt Use Case

This automated omnichannel campaign targets customers in RFM segments that show promise but need activation through urgency-driven offers. The campaign leverages a 72-hour voucher with countdown banners and personalized product recommendations across email, web, ads, and notifications.

AI-powered personalization ensures each customer sees relevant products based on their behavior patterns, while the time-limited nature creates urgency that drives immediate action. This approach successfully converts hesitant customers into loyal segments, boosting both conversion rates and average order value through strategic timing and personalized incentives.

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How It Works

Bloomreach Engagement automatically segments your customer base using RFM analysis, identifying « Promising » customers who engage but haven’t purchased recently, as well as « Needs Attention » customers showing declining activity patterns.

You can then create urgency by launching a limited-time 72-hour voucher campaign, using countdown timers and scarcity messaging to motivate immediate action from hesitant customers.

Loomi AI personalizes product recommendations within the campaign based on each customer’s browsing history, past purchases, and engagement patterns to increase relevance and conversion likelihood.

Customers receive personalized content via email, ads, and notifications with countdown banners showing time remaining, creating visual urgency that drives them toward the purchase decision.

As customers engage and convert, the AI automatically moves them into higher-value RFM segments like « Loyal Customers, » setting them up for future retention campaigns and increasing their lifetime value.

Retail Thousands Personalized variants

Toolstation Uncovers Significant Revenue Opportunity With AI-Powered Customer Segmentation

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Campaigns Built Using RFM-Based Reactivation

Toolstation partnered with Bloomreach Engagement and HyperFinity to implement AI-powered RFM segmentation, analyzing customers by recency, frequency, and monetary value combined with behavioral patterns.

This sophisticated approach enabled targeted reactivation campaigns for different segments: reengaging less-frequent shoppers, retaining highly loyal trade customers, and activating lapsed customers. The real-time sales performance dashboard tracked campaign effectiveness, allowing continuous optimization.

This data-driven RFM strategy uncovered significant revenue opportunities, increased spending from infrequent customers, and enhanced retention rates through precisely targeted communications across email, SMS, and mobile channels.

Target Audience for RFM-Based Reactivation

Ecommerce retailers with established customer bases seeking to reactivate dormant segments, fashion brands with seasonal inventory cycles, consumer goods companies with repeat purchase patterns, and subscription services looking to win back lapsed subscribers.

Particularly valuable for businesses with clear RFM segmentation needs and omnichannel marketing capabilities.