Non-Searching Shopper Engagement

Convert Passive Browsers Into Active Buyers With AI Conversations

Many shoppers browse without using search, creating missed revenue opportunities. Non-searching shoppers represent a significant portion of website visitors who need guidance to discover relevant products. For example, a visitor browsing electronics might leave without finding the perfect smartphone because they didn’t know how to narrow down options.

Use Bloomreach Clarity, our AI-driven shopping assistant, to initiate conversations on product or category pages to guide shoppers toward the ideal product for them. Transform these passive moments into purchase opportunities with proactive AI engagement.

Channel

Products:

Conversational Shopping

Industries:

Ecommerce Retail

Goal:

Acquire Customers

Metrics:

Average Order Value Conversion Rate Revenue Per Visitor

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Why Marketers Use Bloomreach To Engage Non-Searching Shoppers

Over 60% of ecommerce visitors never use site search, representing massive untapped revenue potential. You need a way to engage these passive browsers before they leave empty-handed.

Bloomreach Clarity solves this by proactively initiating contextual conversations that guide non-searching shoppers to relevant products. With commerce-first AI that understands your catalog and customer behavior, you can capture demand that traditional search-dependent strategies miss entirely.

Get Inspired: Implement Clarity for Passive Shoppers

AI Shopping Agent

Capturing More Sales by Engaging Non-Searching Shoppers

Transform passive browsers into active buyers through proactive AI conversations. Bloomreach Clarity identifies visitors who aren’t using search and initiates contextual dialogues to guide product discovery. The AI shopping assistant understands browsing patterns and engages shoppers with relevant questions, helping them find products that match their needs without requiring manual search queries.

This approach captures demand that traditional search-dependent strategies miss, ensuring every visitor receives personalized guidance tailored to their interests and purchase intent.

How It Works

AI detects passive browsing behavior and identifies visitors who aren’t using search functionality, creating opportunities for proactive engagement.

The shopper sees an invitation to start a conversation directly on the product or category page they are currently browsing.

Bloomreach Clarity initiates contextual conversations based on the shopper’s current page, browsing history, and behavioral signals.

The AI shopping assistant asks qualifying questions to understand the customer’s needs, preferences, and purchase intent without requiring manual search queries.

Shoppers receive personalized product suggestions with detailed information, comparisons, and guidance to help them make confident purchasing decisions.

The AI continues the conversation throughout the shopping journey, addressing questions, concerns, and objections to drive conversion completion.

This will give shoppers enough information to proceed confidently with their purchase.

Mode Retail +39,8% Revenue per Visit

TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity

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Campaigns Built Using Non-Searcher Engagement Strategies

TFG, South Africa’s largest fashion and lifestyle retail group with 37 brands across 4,800 outlets, implemented Bloomreach Clarity. Clarity is an AI conversational agent that functions like a virtual sales associate, which TFG wanted to test on its online shopping platform, Bash.

The solution proactively engaged customers who viewed three or more product pages, answering questions and recommending tailored products based on their preferences. During Black Friday testing, customers who interacted with Clarity achieved:

– 35.2% higher conversion rate

– 39.8% increased revenue per visit

– 28.1% lower exit rate

This demonstrates how conversational AI transforms browsers into buyers through real-time, personalized assistance.

Target Audience for Engaging Passive Shopper

– Retail brands with complex product catalogs

– Fashion and beauty companies where visual browsing dominates

– Consumer electronics retailers with technical specifications

– Home goods businesses

This solution is particularly valuable for businesses with high browse-to-purchase ratios and industries where customers need guidance in navigating extensive product selections.