Cross-Channel Product Featuring

Align Email and Social Campaigns With Landing Pages

Cross-channel product featuring creates seamless customer journeys by ensuring products promoted in email and social campaigns appear prominently on your landing pages. For example, if you feature spring break swimsuits in an email, those same products appear at the top of your spring break category page. This alignment reduces bounce rates and creates cohesive experiences that drive conversions.

Channel

Products:

Autonomous Search

Industries:

Ecommerce Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Acquire Customers

Metrics:

Conversion Rate Revenue

Want to learn more about this use case?

Talk to an expert

Why Marketers Use Bloomreach for Featuring Products Across Channels

Disconnected campaigns create jarring customer experiences that hurt conversions. When customers click from email or social only to find different products on your landing page, they bounce. Bloomreach’s AI-powered targeting and boosting features solve this by automatically aligning your promotional campaigns with category pages, ensuring the products you promote take center stage where customers expect to find them.

Get Inspired: Highlight The Right Product on Landing Page

Landing Page

Show a Product Featured in an Email or Social Promotion

Leverage targeting and boosting features to ensure the products featured in your email and social campaigns are prominently displayed in the first position on your category landing pages. This alignment not only enhances product visibility but also creates a more cohesive customer experience. When customers click through from an email or social post, they’re more likely to engage with your page if it immediately reinforces what caught their attention.

For example, feature the swimsuit in your spring break email at the top of your curated spring break landing page, or show a carousel of backpacks on social then feature the same backpacks on a back-to-school landing page.

How It Works

Select products to feature in your email or social media campaigns based on seasonal trends, inventory priorities, or promotional goals.

Configure Bloomreach merchandising to automatically boost these featured products to the first position on relevant category landing pages.

Launch your email campaign or social media promotion showcasing the selected products with compelling visuals and messaging.

Monitor engagement metrics and conversion rates to measure the impact of aligned cross-channel experiences on customer behavior.

Target Audience for Multi-Channel Product Promotions

Retail brands running seasonal campaigns, fashion retailers promoting trend-driven collections, sports brands launching event-specific gear, and lifestyle brands with curated product selections. Particularly valuable for businesses with diverse product catalogs where strategic product positioning can significantly impact conversion rates and customer experience.